Social media management can be a daunting endeavor, especially if you are working with a major brand or at an agency that represents many organizations. From data and copy to developing compelling visual assets, the demands on social media managers can become extreme very quickly. After generating countless posting plans for dozens of clients, I […]
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Anyone who uses social media is no stranger to casually scrolling through their news feed or timeline and coming across someone talking about a product they love. More than likely that content is sponsored or in partnership with a brand. Brand ambassadors have become increasingly popular among brands over the past several years with no […]
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Social networks prioritize which content a user sees in their feed first by the likelihood they want to see it. According to Statista, in 2020 over 3.6 billion people were using social media worldwide, and this number is projected to increase to almost 4.41 billion by 2025. With that many people using social networks, staying […]
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You have eight seconds to pull someone in to read your blog. What do you do? Have a catchy headline like “The Inside Secrets of Hollywood You Didn’t Know?” Okay, but what if you’re writing a blog about tax policies? A title like “Become a Millionaire Knowing these Tax Policies” may draw in some viewers, […]
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When you think of brands and organizations that have an online presence, financial services is probably not the first industry that pops into your head. It is typically assumed that the industry is “old-fashioned” when it comes to marketing and having an online presence. However, the industry is changing. The switch to remote work at […]
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