Today, customers have grown accustomed to getting near instant responses to questions thanks to search engines like Google, chatbots hosted on brand websites, and direct access to brands through social media. This has caused customer service to become even more ingrained into the user experience, to the point where a 2016 Microsoft report noted that […]
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Over the past few years, TikTok has grown to become one of the most popular video streaming social media platforms. Topping over one billion users in September 2020, the app has become the fastest growing social media platform since Snapchat’s launch in 2011. Due to the app’s fast-growing nature, TikTok has emerged as the new […]
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From the early days of MySpace to apps today such as Instagram and TikTok, one common theme uniting all social media platforms is that, at their core, they were all created to help people connect. And with over 70% of US adults on at least one social media platform as of early 2021, connecting with […]
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As we’re all aware, social media is ever present, especially at in-person events. Whether it’s a conference for professionals, or a public exhibition, you need a plan for your social media presence (and we mean more than just a meme correspondent) to garner attention and engage with attendees. But, what if your social media manager […]
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Over the past couple years, social media has grown to become one of the most popular forms of digital marketing. According to BackLinkO, within the last 5 years alone the number of active social media users has increased by 92.76%! Due to this increase of social media users, individuals with larger followings have become influencers. […]
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