“Slice of Life” April Fools Day Campaign | Slice Experimentation Series

By: Tony Sadowski Experimentation in marketing couldn’t be more important! If you want to get attention, you have to stand out from the crowd. To get a new reaction from your audience, you have to surprise them with an approach designed to elicit a different response. Slice Communications embraces a philosophy of innovation and openness […]

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Social Bowl 2024: Taylor, Ads & Conspiracy Theories

By: Kelly Morrin Being born and raised in Philadelphia means a lot of things…it means that you’ve had your fair share of Wawa hoagies, you hate being asked where your favorite cheesesteak is from, and you probably have a pretty mouthy accent which local legend Tina Fey has masterfully captured in several SNL skits. Although […]

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Mean Girls: Multifaceted Marketing is Totally “Fetch”

In 2002, author Rosalind Wiseman wrote a book for parents to help navigate the world of teenage girl friendships, relationships, and behaviors titled Queen Bees and Wannabes. In 2004, the film Mean Girls was born. This screenplay was written by actress and comedian Tina Fey after reading Wiseman’s book and seeing the potential for a film. Mean Girls would end […]

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The Flywheel Model (Taylor’s Version)

It’s the holiday season, which means it’s time to implement your holiday marketing strategies! This can mean many things, from sending out cards to your most loyal customers to creating a targeted campaign that is donation-based. There is so much potential to grow your business around the holiday season, but it may feel a little overwhelming. Slice […]

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What is Threads? How can I use it in my marketing?

Meta has officially launched ‘Instagram Threads’ this week to a flurry of activity – with over 10 million sign-ups in seven hours. Much like their introduction of Stories back in 2017 (an admitted copy of Snapchat at the time), Instagram has seized the opportunity to enter the social media vacuum that Twitter’s new CEO, Elon […]

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