Why Do Social Media Holidays Matter?

Social media holidays are the latest trend in social marketing. These quirky holidays come each month and have their own purpose. Some holidays ask audiences to celebrate, educate, raise awareness, or in the case of National Margarita Day, raise a glass.  As a consumer, participating in social media holidays can be fun and engaging. As […]

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The Buzz around Super Bowl Ads

Team Football or Team Commercial? There are two types of people at Super Bowl Parties—the football fanatics and the commercial-focused. Regardless of what team you were rooting for, there were 103.4 million people glued to their television for Super Bowl LII in 2018. A 30-second commercial slot for the Super Bowl will run you $5 […]

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LinkedIn’s Secret Security Breach

The Data Protection Commissioner (DPC) of Ireland conducted an audit into LinkedIn’s processing of personal data and discovered they used a hashed form of user email addresses to use for targeted Facebook ads. 18 million user emails to be exact. And we bet you had no idea. What’s going on? When Facebook has a data […]

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Cracking the Success Behind the Instagram Egg

Even though we are only two weeks into 2019, social media has already seen some massive changes. The first of these? An egg is now the most-liked image ever. What Happened. On February 6th, 2018, Kylie Jenner shared an image of her newborn baby, which became the most liked image on Instagram with over 18 […]

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Choosing Your Social Media Platform

As an agency, we manage and monitor a multitude of social media profiles on behalf of our clients. But with the wide variety of options when it comes to social media management tools, it’s hard to know where to start. Here is our team’s thought process on whittling down the list to find the best […]

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