At Slice, we’ve recently embraced how the renowned Harvard business professor Michael Porter describes strategy, “Strategy is about making choices, trade-offs.” In his recent testimony before the House Energy and Commerce Committee, Facebook CEO Mark Zuckerberg was asked to do just that: he had to choose a noun to define the expansive company he runs. […]
Read More
With 92 percent of companies using social media for hiring, how are you going stand apart from the competition? Need some pointers to get started? Check out some of these strategies to recruit the best and most qualified addition to your team, outside of LinkedIn. 1. Let Them Know You’re Human Forty-four percent of college […]
Read More
Hashtags expand your reach beyond just your immediate followers. By using hashtags, you can start, tap into, and engage with new conversations on social media. The more retweets, comments, likes, shares, etc. your social media marketing posts receive, the more visibility your brand will get. Hashtags allow social media sites and users to categorize content, […]
Read More
At their core, PR and social media share the same goal: Creating communication between an organization and the people it hopes to influence. So, it goes without saying that the two should be working together, not in silos. Whether you’re responsible for both, or your agency has dedicated departments, it pays to understand how the […]
Read More
Frequency on social media is a dilemma social media marketers face every day. Am I posting too much? How do I strike a balance between being informative without being annoying? How many times a day should I be posting? The answer is there is no right formula. With social media platforms constantly updating their algorithms […]
Read More
