Social media has evolved a great deal over the last decade to become a leading marketing channel, with major brands investing millions of dollars into promoting their own posts and content. But in the last few years, we’ve also seen brands invest in other people’s posts and content, as influencer marketing has become an increasingly […]
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There is a wide variety of social media users. While millennials, Generation Zers, and Generation Xers all use it more frequently than Baby Boomers, 80% of every generation uses social media. Whether people use it as a form of entertainment, a news source, or a way to stay connected, social media platforms are an incredible […]
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With the economy changing rapidly in response to the Coronavirus pandemic, many marketers wonder how they will adjust to the new economy, asking important questions about what strategies still work and what needs to change. It’s easy to get lost in the minutiae and lose sight of the importance of the basics, but these basics […]
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Now more than ever, retail needs an online presence: enter, Facebook Shops – a “mobile-first shopping experience” aimed at supporting small businesses when they need it most. Last month, in response to the global pandemic, the social platform launched “Shops” to help migrate storefronts online, complete with custom branding and curated product collections. While the […]
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When Instagram launched its story feature in 2017, many thought it was just another way to compete with its top competitor, Snapchat. In 2018 Instagram added amazing new widgets to its story feature, such as polls, questions, and even music. Fast-forward to 2019, Instagram stories have become fun for personal use, but how can they […]
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