Incorporating TikTok into Your Brand’s Strategy

Over the past few years, TikTok has grown to become one of the most popular video streaming social media platforms. Topping over one billion users in September 2020, the app has become the fastest growing social media platform since Snapchat’s launch in 2011. Due to the app’s fast-growing nature, TikTok has emerged as the new go-to platform when trying to reach a wide target audience. Despite having the reputation of being teenagers’ platform of choice, a third of the app’s audience is over the age of 30. With this in mind, it’s a no-brainer that TikTok should be a key consideration in any brand’s strategy.

How TikTok is Changing Video & Ecommerce on Social Media

TikTok isn’t only changing the way consumers interact with brands on social media; it’s also changing the way brands incorporate video into their strategy and the way we look at e-commerce altogether. 

The mobile era has completely transformed the way we view and consume video. While video has the ability to tap into our emotions at a much deeper level, it’s not always being optimized to the best of its ability on other social platforms. With TikTok, brands have the ability to stay relevant, create trends, and participate in a global conversation through the power of video. 

With the rise in popularity of social commerce, TikTok has been able to create a mobile ad platform that is organically integrated into the content around it, making it hard for users to decipher organic videos from paid ads. Pair this with the power of influencer marketing and it’s no surprise that TikTok is changing the way brands look at e-commerce. I mean, take a look at #TikTokMadeMeBuyIt – it has completely changed consumers’ purchasing behavior.

How Brands Are Using TikTok

Users expect brands to be able to adapt to TikTok’s unique platform rather than simply recycle old content and campaigns. Creating new content doesn’t have to be difficult or time-consuming. Looking at how other brands are using the platform can help your brand develop a TikTok strategy that will best resonate with your audience. Here’s how some brands have already started using the platform to their advantage:

  • Organic Content – Chipotle, a fast-food chain, shoots and edits content using the mobile app rather than using professionally shot and produced videos to be uploaded. This keeps the brand’s authenticity at the forefront and allows them to jump on trends as they are occurring. 
  • Paid Ad Products – Well-known fashion brand, Guess, was one of the first to run a branded hashtag campaign on the platform. The brand used the already popular ‘transformation’ trend where users transformed from being scruffy to well-dressed and added their branded hashtag, #InMyDenim, to challenge users to show how they wear their Guess clothes.

Why Your Brand Should Consider Adding TikTok to Your Strategy

It’s obvious that TikTok has taken over the world of social media, but why should that matter to you? Unlike other social media platforms, TikTok allows users to connect brands to real people with real thoughts. Following Facebook, Youtube, and Instagram, TikTok is the fourth most used social media platform. Due to TikTok’s algorithm, every TikTok user could potentially see your brand’s content, opening your brand to a wider target audience. Additionally, because of TikTok’s unique algorithm, organic growth is at the forefront meaning that the more users watch and engage with your content, the more likely you are to show up on their feed.

Ready to Use TikTok in Your Strategy?

With the sudden rise and market-takeover that TikTok has had over the past few years, it’s obvious that TikTok should be at least a consideration in every brand’s social media strategy. More than any other social media platform, TikTok has the unique ability to create communities of like-minded individuals with similar traits and interests. By incorporating this platform into your strategy and using its unique features to your advantage, you can keep your brand relevant while improving your bottom line. Want to start implementing TikTok into your social media strategy? Contact us now to see how Slice can help your business hop on the latest popular social media channel.

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