The architecture, engineering, and construction (AEC) industries are highly competitive. When bidding on projects the deciding factor often comes down to not only qualifications and the company’s experience and track record, but also its reputation. That’s where thought leadership comes in and can give you a leg up. In order to generate thought leadership in […]
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A changing world brings opportunity to pivot your business or offerings in small (or big) ways. But how do you become known for something new? Or how do you become better known for something you’ve always done? And what promotions and marketing do you need to do in order to generate more sales? Watch this […]
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When Instagram launched its story feature in 2017, many thought it was just another way to compete with its top competitor, Snapchat. In 2018 Instagram added amazing new widgets to its story feature, such as polls, questions, and even music. Fast-forward to 2019, Instagram stories have become fun for personal use, but how can they […]
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For any successful marketing campaign, you need to have an objective in mind. And with each objective, you need a measurable goal so that you can be confident in your team’s execution and performance. For email marketing, there are several services and metrics that can be used to measure the success of campaigns. List Size […]
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Which do you remember better: the Disney movie you watched when you were 10 years old or the Spanish class you took in high school? Chances are you can recall the Disney movie more vividly than learning how to conjugate Spanish verbs. Why? Well, research by cognitive psychologist Jerome Bruner shows that stories are 22 […]
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