The business topic on everyone’s mind these days is retention, specifically around current clients, investors, donors, members and employees. We love that! The renewed focus on retention marketing is exciting for many reasons; it offers sophisticated strategies and tactics to engage customers who are already loyal and it’s smart and provides several growth opportunities when […]
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The pivotal press conference in Season 3, Episode 1 of Ted Lasso was a PR masterclass in addressing and flipping a negative and potentially damaging situation. SPOILER ALERT: Nate Shelley, former assistant coach of Ted Lasso’s Richmond team and now angry and vengeful head coach of rival West Ham United, gave a scathing press conference […]
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Since Elon Musk purchased Twitter and became the self-proclaimed “Chief Twit”, many businesses have been debating whether or not they should remain on the platform. When the sale of Twitter to Elon musk was finalized in October 2022, our clients turned to us for strategic guidance. Here is what our strategy team has to say […]
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The architecture, engineering, and construction (AEC) industries are highly competitive. When bidding on projects the deciding factor often comes down to not only qualifications and the company’s experience and track record, but also its reputation. That’s where thought leadership comes in and can give you a leg up. In order to generate thought leadership in […]
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A changing world brings opportunity to pivot your business or offerings in small (or big) ways. But how do you become known for something new? Or how do you become better known for something you’ve always done? And what promotions and marketing do you need to do in order to generate more sales? Watch this […]
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