Team Football or Team Commercial? There are two types of people at Super Bowl Parties—the football fanatics and the commercial-focused. Regardless of what team you were rooting for, there were 103.4 million people glued to their television for Super Bowl LII in 2018. A 30-second commercial slot for the Super Bowl will run you $5 […]
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The Data Protection Commissioner (DPC) of Ireland conducted an audit into LinkedIn’s processing of personal data and discovered they used a hashed form of user email addresses to use for targeted Facebook ads. 18 million user emails to be exact. And we bet you had no idea. What’s going on? When Facebook has a data […]
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It’s a new year, which means that it’s a perfect opportunity to completely rethink and change everything you’re doing with your health, relationships, and business. In 2019, you’ll be perfect in every way. Of course, that’s not how people work. That’s why I – like many others – have resolved to stop resolving. Instead, this […]
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Congratulations! You’ve earned a media placement – this is the single most credible and trustworthy marketing material you have to showcase your brand. But bear in mind: a media placement itself is only as good as the scope of people who eventually see it. On this note, it’s time to make sure everyone who should know […]
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As a communications agency, staying ahead of the game is our daily bread. For this, our entire staff gathers around a huge table every Thursday morning for a weekly meeting to discuss the status of all the clients we work for: reviewing goals, adjusting strategies and resolving emerging issues immediately is crucial in ensuring that […]
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