Meta has officially launched ‘Instagram Threads’ this week to a flurry of activity – with over 10 million sign-ups in seven hours. Much like their introduction of Stories back in 2017 (an admitted copy of Snapchat at the time), Instagram has seized the opportunity to enter the social media vacuum that Twitter’s new CEO, Elon […]
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We began the year with a nice boost to our workforce and client numbers as the result of an agency acquisition. The merger was also a perfect opportunity to take a fresh look at who we are as a company, what we stand for and believe in, and how we want to communicate the new […]
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Truly understanding your client’s and customer’s needs, interests and aspirations is essential to discerning the best way to engage and motivate them. That’s why research initiatives are so powerful as an investment. Quantitative research is about measurable data, while qualitative research relies on personal interviews or information that show how people think and respond to […]
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The business topic on everyone’s mind these days is retention, specifically around current clients, investors, donors, members and employees. We love that! The renewed focus on retention marketing is exciting for many reasons; it offers sophisticated strategies and tactics to engage customers who are already loyal and it’s smart and provides several growth opportunities when […]
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The pivotal press conference in Season 3, Episode 1 of Ted Lasso was a PR masterclass in addressing and flipping a negative and potentially damaging situation. SPOILER ALERT: Nate Shelley, former assistant coach of Ted Lasso’s Richmond team and now angry and vengeful head coach of rival West Ham United, gave a scathing press conference […]
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