Threads! Are you using it? No, this is not one of those tired, “Is anyone still using Threads?” posts that users who haven’t embraced Meta’s social platform fire off when they pop in once every 8 weeks. It’s a genuine question – are you really using it? Twitter/X continues to be unstable and we’re seeing […]
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One of today’s hottest questions is: “Will AI replace marketing jobs?” As communicators, what we do is so human. We exist to move people – to capture their attention, their imagination, their motivation… and turn it into action. And despite the technology – including artificial intelligence – that has become so integrated into our lives, […]
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I’m an admitted curmudgeon. Charitably, I suppose you could call me a skeptic. It ultimately leads to the same point: The addition of AI to an already complicated marketing landscape does not excite me. I’m not immediately won over by another shiny object. What’s worse, this one threatens to replace me and much of what […]
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Meta has officially launched ‘Instagram Threads’ this week to a flurry of activity – with over 10 million sign-ups in seven hours. Much like their introduction of Stories back in 2017 (an admitted copy of Snapchat at the time), Instagram has seized the opportunity to enter the social media vacuum that Twitter’s new CEO, Elon […]
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We began the year with a nice boost to our workforce and client numbers as the result of an agency acquisition. The merger was also a perfect opportunity to take a fresh look at who we are as a company, what we stand for and believe in, and how we want to communicate the new […]
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