By: Cass Bailey, CEO Slice Communications As we have seen in recent weeks, the sudden loss of a leader is a profound event that can unsettle an organization, its stakeholders…and, sometimes, the very broad public. It is almost always unexpected, which is why effective communication during such a crisis is crucial to maintaining stability and trust. […]
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A few months back when I was having lunch with Slice’s CEO, Cass Bailey, we discussed best practices to ensure alignment and that time spent on meetings is for high-value activities. She presented me with an example that is simple, yet incredibly effective when you find yourself at a wall. Picture this: You’re a waiter […]
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Brand identity is the key driving force behind everything. It includes the values your company stands for, specific designs chosen to shape audiences’ perceptions, and a consistent voice and tone. Before you begin marketing your brand, there must be a clear understanding of your brand identity both internally and externally. This means making sure all […]
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Whether you’re a sports fan or not, it can be agreed that Super Bowl Sunday is the most expertly crafted American pastime. Not a single audience is left unfed when a perfectly seasoned dish packed with a savory game, a sweet halftime show, peppered with flavorful ads is served. At Slice, we love the seasoning. […]
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Since its launch in 2020, TikTok has evolved from a platform mainly known for dance challenges and beauty tutorials to a versatile platform that offers a wide range of content, including information and trends. TikTok provides viewers with visual and step-by-step tutorials, travel details, and ASMR cleaning videos. The app has gained immense popularity among […]
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