A few months back when I was having lunch with Slice’s CEO, Cass Bailey, we discussed best practices to ensure alignment and that time spent on meetings is for high-value activities. She presented me with an example that is simple, yet incredibly effective when you find yourself at a wall. Picture this: You’re a waiter […]
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Brand identity is the key driving force behind everything. It includes the values your company stands for, specific designs chosen to shape audiences’ perceptions, and a consistent voice and tone. Before you begin marketing your brand, there must be a clear understanding of your brand identity both internally and externally. This means making sure all […]
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Whether you’re a sports fan or not, it can be agreed that Super Bowl Sunday is the most expertly crafted American pastime. Not a single audience is left unfed when a perfectly seasoned dish packed with a savory game, a sweet halftime show, peppered with flavorful ads is served. At Slice, we love the seasoning. […]
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Since its launch in 2020, TikTok has evolved from a platform mainly known for dance challenges and beauty tutorials to a versatile platform that offers a wide range of content, including information and trends. TikTok provides viewers with visual and step-by-step tutorials, travel details, and ASMR cleaning videos. The app has gained immense popularity among […]
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The competition for attention on social media, podcasts, TV, and other platforms can make it difficult to stand out and attract your target audience. In this insightful webinar, Slice CEO and marketing expert Cassandra Bailey will delve into her book, Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business. Cassandra will […]
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