Public relations can be a tricky thing to measure – after all, how do you gauge perception? While other marketing tactics, such as advertising, are directly measurable in dollars and sales, PR is not quite so direct. However, that doesn’t mean it’s not valuable – on the contrary, PR raises brand recognition and reputation, which […]
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So you’re considering hiring a PR firm – congratulations! For many companies, this means you’ve hit a growth spurt. Perhaps you’re about to close a funding round or announce a new product or service line. Maybe you’ve increased your revenue or customer base, freeing up resources to take your business to the next level. Either […]
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Social Media Day 2018 may be over, but we are still buzzing on the inspiring talks of this year’s event. One of our returning presenters, Peter Weinberg of LinkedIn, gave a compelling presentation on B2B Marketing Trends. We appreciated his insights on what is trending, and how exactly we can use these trends to grow […]
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There’s a golden rule in crisis communications: “Validate concern and show action.” It’s one of the core principles I was taught as a PR professional, and it is truer today than it has ever been before. Thanks to social media, smartphones, and the overall proliferation of media, it is almost impossible to cover up bad […]
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At Slice, we’ve recently embraced how the renowned Harvard business professor Michael Porter describes strategy, “Strategy is about making choices, trade-offs.” In his recent testimony before the House Energy and Commerce Committee, Facebook CEO Mark Zuckerberg was asked to do just that: he had to choose a noun to define the expansive company he runs. […]
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