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How to Market Your Infographic

By Amber Wright

Imagine a world where all you have to do is swipe your finger, tap a few things, and you have any information you could ever hope for at your fingertips. Well there’s no need to imagine it because you live in that world. You can research and stalk to your heart’s content. This is why it can be hard to hold anyone’s attention. Enter the infographic. No matter who you are, it’s easier for your brain to absorb visual information than it is to absorb text. That’s the very simple reason the infographic is so popular now. But once you have your infographic, what comes next? More

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Instagram: Marketing Your Brand

By Gabe Castro

Instagram: a place to indulge in selfies, share fun moments, admire amazing photography and market your company?

This idea of marketing via the photo (and now video) sharing, mobile app may seem a little absurd, but is actually an amazing marketing tool that can help you reach a larger audience and much more. Many companies have taken to the app to promote not only products, but also their brand. These companies like Nike, Patagonia, Chobani and many others have found a way to market their voice to the public on the popular app in a very productive and impressive way. Instagram marketing is the future of advertising and brand exposure. It can do a number of positive things for your company or even your personal brand. It can increase awareness, change perception of a former brand, and reach new audiences. Some basic tips learned from the professional Instagrammers like Nike are: More

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Marketing The Finer Things In Life

By Tyler Cameron

Coco Chanel, founder of Chanel, one of the most famous luxury brands, is quoted as saying, “Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” With that being said, luxury and the marketing strategies behind these brands should be kept simple. More