Cass brings a wide variety of experiences to the public relations and social media strategies she develops for Slice Communications’ clients. With a background in international politics, economics, and philosophy, communications has become her passion and she has been tapped by various industry associations and the media to share her insights and experiences in the field. In her career before Slice, Cass was a senior account executive at one of the top public relations agencies in the Philadelphia region. She began her career at Ketchum Public Relations in Washington, DC, and has also held positions with the Honorable Mark Oaten, Member of Parliament for Winchester; the Tory Party in the United Kingdom; and New Economy Strategies. She is deeply involved with her community, serving as Chair of the Board for Tree House Books and Secretary of the Board for Hopeworks ‘N Camden. Cass graduated from The Catholic University of America with a degree in international politics, economics, and philosophy.
Katie joined the team at a very exciting time for Slice Communications. Before coming on board at the end of 2014, she graduated Cum Laude from Drexel University. Her degree is in Corporate and Public Relations, but her educational background includes a significant amount of art and non-fiction writing courses. Prior to working in social media management, Katie interned for the Greater Philadelphia Chamber of Commerce in the Programs & Events department and tackled Business Development for a Philly tech startup while in school. Katie’s other professional experience includes customer service, retail sales, and coaching squash.
Katie is known by her friends and family for her bold personality, curious nature, and excited, initiating approach to life. She calls herself socially-motivated and enjoys being the go-to person in her circles to organize weekend activities. Away from the office she is either playing squash, exploring the city’s culinary scene, planning road trips, or volunteering at the Delaware County SPCA.
Katie has an older brother who lives in Farimount and works as an environmental consultant at O’Brien and Gere.
Tyler studied strategic communication and business at Temple University, from which he graduated in the spring of 2015. A former superstar intern at Slice Communications responsible for securing a number of impressive media placements for a variety of clients, he is now officially on the team as a PR Account Manager.
At Temple, Tyler actively participated in many communications-related organizations. He held the position of vice president of the Public Relations Student Society of America throughout his senior year and worked on multiple accounts for Temple’s only student-run PR firm, PRowl. He also served as a member of the National Society of Collegiate Scholars and was a campus ambassador for the music streaming service, Spotify.
Tyler’s recreational interests include reading, binge-watching Netflix and discovering the newest and best restaurants that Philadelphia’s culinary scene has to offer.
Michael D’Antonio has been immersed in the digital advertising business for over 15 years, leading client accounts such as Comcast, Microsoft, Major League Baseball, NBC, YouTube and AstraZeneca. He’s guided multi-disciplinary teams in research, strategy, design/development, and marketing of multi-platform products and digital experiences at agencies including McCann-Erickson San Francisco, Digitas Health and EPAM Empathy Lab.At the heart of what Michael does for brands -- large or small, B2B or B2C -- is balance business, marketplace and technical requirements in order to achieve unique digital experiences that delivering measureable results. Whether the client engagement involves strategy creation, audience persona development, website or mobile design/development, advertising monetization strategies, or omni-channel engagement, Michael is fluent in creating digital engagement tactics that work.Key accomplishments have included building multi-platform, customer-centric digital marketing program for B2B and B2C clients, and leading award-winning work launching a multi-platform strategy for USA Network and Major League Baseball's Windows 8 At Bat application. For the past eight years, Michael has also taught digital marketing and account management at Temple University’s School of Media and Communication.
For the last 10+ years, Johanna has co-owned and managed several rental properties and worked various full-time jobs, all while pursuing her higher educational goals. She studied at Morgan State University and the University of Maryland Honors College for biology and management, until she realized that spending all of her time in an isolated lab was just not conducive to her love of socializing and helping people. Utilizing her entrepreneurial strengths in business, education and management, coupled with her love of food, she found her temporary niche in the food service industry. Over the next several years, she excelled and expanded from small to large-scale management, working in conflict resolution, networking and sales. Always positive, willing and ready for the next challenge, Johanna welcomes this new chapter in her professional development as she enters the world of public relations and social media. As Slice Communications’ Operations Supervisor, her focus is building upon the existing day-to-day procedures for maximized efficiency as the agency grows. Outside of the office, Johanna is quite the foodie (both in the kitchen and out), loves to row, lift weights, and learn about nearly anything.
Kelley thrives on strong coffee, good food, and divergent thinking. She comes from the startup world where she learned to truly appreciate a fast-paced work environment and the art behind social media management. A proud Hawk alumna, Kelley received her Bachelor’s of Arts—majoring in Political Science and minoring in English—from St. Joseph’s University in 2010. She also received her M.Ed from Cabrini College in 2013. After spending some time in education, Kelley discovered her love of social media through the creation of her blog, Lavender & Cream. As a food blogger, Kelley is in a never-ending love affair with her kitchen. She loves the farm-to-table food scene of Philadelphia and she can never turn down a solid charcuterie tray. When she’s not in the kitchen, you can find Kelley in a dim corner of a bookstore or meandering down the quiet streets of Fishtown. Kelley is continuously inspired by the Good News section of HuffPo, sappy Jane Austen novels, and her amazing family.
Jenni brings more than 15 years communications experience in entertainment, e-commerce, consumer products, cable/broadcast and nonprofit organizations to Slice Communications. After studying communications at Rowan University, she began her career as an editor at a music trade magazine in Great Neck, NY.
However, after four years on the other side of the fence in the publishing biz, her passion for PR drove her into the heart of NYC where she led the PR team for the BMG-owned Milan Entertainment record label. Two years later, when Milan made its move to Hollywood, Jenni opted to stay on the east coast and joined the PR team for CDNOW, Inc., which was – at the time – the second-largest Internet retailer behind Amazon. Over the next several years, she held various manager and executive level positions at some of the country’s most recognizable businesses, including the multi-billion dollar QVC Inc. and the iconic Miss America Organization.
Jenni joined Sprout (NBCUniversal’s preschool television channel) in 2006 and spent the next seven years as head of communications for the network, most recently in the role of vice president of communications and marketing. While there, she built Sprout’s communications department from the ground up and developed a solid reputation for the start-up channel with both consumer media and cable trades as an innovator and leading children’s television network. She also acted as the network’s main media spokesperson and was a member of the senior executive team for Sprout, handling all internal and external communications, show publicity, talent relations, social media, crisis communications, prosocial and viewer services.
When Jenni isn’t chasing that perfect pitch for her clients, she is running after her three adopted dogs (two pitbulls and a terrier schnauzer). A huge advocate for animal welfare and rescue, Jenni volunteers for local no-kill animal shelters and organizations specializing in the rescue, rehabilitation and rehoming of pitbulls who have been abused or abandoned.
Always listening and asking questions, Alisa is passionate about helping individuals and brands present stories and information in more exciting and concise ways.
Alisa comes to Slice after working in content marketing and social media within the EdTech and academic publishing industries. Before that, she lived in New York, London and Baltimore while studying art history. She attended Columbia University as an undergraduate, and has advanced degrees from the Courtauld Institute, London, and Johns Hopkins University. She also worked as a teacher and tutor for nearly 12 years, helping dozens of students take the SATs and apply to college.
Outside of work, Alisa enjoys reading contemporary American and British fiction, traveling to see friends in other cities, devising all-day cooking challenges, visiting museums, and seeing her many nieces and nephews. She thinks that Philadelphia is the best place to live – ever – and might try to convince you to move here.
Scott received a Bachelor of Arts - with degrees in Journalism & Media Studies and History, and a minor in Political Science - from Rutgers University. Focusing on media messaging, Scott spent time researching and writing about subjects that included the environmental activism found in the film “Wall-E” and its effect on audiences. While at Rutgers, Scott ran an SB Nation blog and covered Major League Soccer’s Philadelphia Union. His work has been published or quoted by The Guardian (US), ESPN, Sports Illustrated and Sporting News, in addition to other publications. Scott is a former gold medalist in the National Latin Exam, a junior varsity bowler and once coached a former United States Men’s National Team soccer player.
Victoria studied English Writing at the University of Pittsburgh where she earned a degree in Journalism. She immersed herself in creative event planning and persuasive advertising and marketing for the University. Her background includes experience in development and grant-writing at the Make-A-Wish Foundation and blogging and health news production at FOX News in New York City. Tori has a knack for building relationships and a desire to help companies better connect with their audiences, which led her to the Business Development team at Slice.
She is always making new connections, at cultural and philanthropy events, on the volleyball court, and volunteering. If she’s not out enjoying the plentiful Philly food scene, you can find Tori testing out new recipes in the kitchen and studying all there is to know about wine.
If you ask any of Mason’s friends, they will tell you that they couldn’t picture him in any other career. Obsessed with the ins-and-outs of communication and the art of using it, Mason lives his life “as if PR depended on it.”
A graduate of Western Washington University where he completed a dual degree in Public Relations and Journalism, Mason is a self-proclaimed PR industry advocate. He is heavily involved in the Public Relations Society of America, and founded Western’s university chapter when he was a student there.
With experience as a higher education communications director, alongside agency positions at a branding house and a public relations firm, Mason brings a wealth of integrated communications knowledge to Slice. His work includes managing several high-stakes organizational crises, spearheading and leading a marketing overhaul turned re-brand, and utilizing his keen media understanding to secure coverage for clients. Mason is also personally involved in the media industry as a strong proponent of public relations ethics and education, and is a frequent university guest lecturer on cultural and crisis communications. His professional interest areas include public diplomacy, consumer branding, and the intersection of media and organizational change.
When not hammering out emails on his BlackBerry (which yes, he loves), you’ll find Mason cooking up one of his Nonna’s classic recipes before scoping out a new bar or shop around Philly. Mason moved to Philadelphia from Seattle, bringing with him an unmatched coffee intake and a bit of west coast charm. A proverbial “gearhead meets designer,” Mason loves all things cars, fashion, architecture and industrial design.
Brian graduated from Holy Family University in Philadelphia with a Bachelor of Arts in Sports Marketing Management. While attending Holy Family, Brian was a member of the men’s basketball team and member of the dean’s list. Since that time, Brian has worked in a variety of sports and business related fields, including complex marketing for Comcast-Spectacor, a coach/mentor for the Snider Hockey non-profit, and membership services for Philadelphia’s premiere corporate golf experience, The Ace Club. All of these experiences have helped shape Brian’s skills to work in a fast paced agency. Brian enjoys spending time with family, playing Ice Hockey, and Golf in his free time, as sports have always been his avocation.
A proverbial "brand enchantress," Nichelle has 13+ years of experience in integrated marketing, advertising, digital/social media and brand/business development, as well as a background in film/tv production. After studying radio, TV and film at Temple University, Nichelle worked as a key production assistant, assistant editor, and 2nd assistant director for feature films and music videos, including Philly’s own Boyz II Men. Combining her creative production background with a growing business sense, Nichelle entered the world of advertising, and has successfully steered campaigns and client work for global, domestic and local brands, including: Sharp, Stoli Vodka, Proctor & Gamble, QVC, GPTMC, Pennsylvania Ballet, Hanes/Bali Intimates and Estee Lauder.
After honing her skills in integrated and digital marketing, Nichelle’s entrepreneurial passion kicked in, and she founded lifestyle blog/web site, STYLEMOM.com, in 2009. Since then, Nichelle has become an active member in the social media community, cultivating partnerships between brands, key influencers and entrepreneurs, as well as sharing insights within the industry.
Press/engagements include: Mashable.com, CBS Early Show "Shopping & Social Media," Essence Magazine Web Issue - Nov. 2011, Today Show "Reel Moms," Good Day Philadelphia, and Fox San Diego. Speaker/Panelist: ASJA Writer's Conference, NY Social Media Week, Internet Week, BlogHer Conference, Blogalicious Conference, Independent Fashion Bloggers Conference, Niche Parent Conference, and NY 3 Day Start Up Marketing Mentor for entrepreneurs.
After graduating from Carnegie Mellon University, Charla pursued a career in elementary education only to realize that she would rather spend the bulk of her professional life with adults. Since her epiphany, Charla has been an office manager for three companies, most recently at Slice Communications in November 2011. As an office manager, Charla enjoys event planning, troubleshooting problems, and the satisfaction of knowing she helps the company run smoothly. Charla is a detail-oriented person who enjoys chipping away at a lot of responsibilities. Outside of the office, Charla has a strong passion towards volunteer work and is a talented artist who paints landscapes in both oil and watercolor. Additionally, Charla has managed several apartments for the past 10 years.
Darby is a creative and strategic thinker. When she isn't coming up with new ideas, she is on various social media networks and other sites to find what news is breaking.Before joining the Slice Communications team, Darby received her Bachelor’s of Science in Communication from La Salle University. At La Salle, she also received a dual concentration in Public Relations and Communication Management as well as a minor in English. After graduating, Darby worked at the Office of the City Representative as a Public Relations Specialist for the Philadelphia Marathon.Outside of the office, you can find Darby cooking up some of her favorite recipes from her hometown, Lancaster County. When she's not cooking, she's looking for new loose leaf tea to add to her ever growing collection or knitting a scarf or blanket for a friend.
Nick graduated from Temple University with a Bachelor of Business Administration in Marketing in the fall of 2015. At Temple, Nick excelled in the classroom and was accepted into The American Marketing Association's National Honorary Society upon graduation. As a former business development intern at Slice, his duties ranged from client outreach to assisting the business development team in a number of other pivotal tasks. A stellar work ethic led to Nick officially joining the team as a business development assistant in January 2016. In addition to quickly developing his professional career, he has a number of passions and hobbies outside of the workplace. In his leisure time, Nick enjoys catching a game with his friends and spending time with his family at the beach.
Renee makes it her goal to find the right story angle that will get her clients featured. Since working in the public relations industry, Renee has found herself being immersed in the world of media relations, developing new and different strategies that will help her clients get that news story.
Coming from a small town in North Jersey, Renee moved to Philadelphia in 2014 to pursue her dream of living in a city and working in public relations. Renee comes to Slice with a diverse background of clientele including the food industry, technology, real estate, fashion, beauty and lifestyle and consumer goods.
While Renee is a public relations expert by day, in her downtime she loves to sign up for any race she can partake in such as the Broad Street Run and the Philly 10K. Also, since dabbling in the food and restaurant industry in her life before moving to Philadelphia, she loves to experiment with cooking and making new dishes based on her thoughts alone. She has adapted to be a city mouse and loves to check out any and all hot spots in the downtown area. If you’re ever looking for the best brunch spot, Renee has got you covered.
Nosy by nature, Anthony has been obsessed with getting the latest “scoop” before anyone else since his college days at Temple University. With a degree in broadcasting, telecommunications and mass media in tow, he shared topical stories through jobs in print and television media. At CBS 3 in Philadelphia and The Times Herald in Norristown, Anthony became familiar with breaking news. His next transition would be into public relations at Gwynedd-Mercy College. As a communications specialist, he dabbled in media relations, social media and writing feature stories and speeches for the college president. Beginning in July 2013, he took on a role servicing clients PR needs at Slice. Away from the office, Anthony is a chronic jetsetter who has visited every Major League Baseball stadium in the United States. He enjoys teeing it up on the golf course when he can.