Let’s Play Tag: Measuring Marketing ROI through Link Tagging

By: Cass Bailey

For those of us in public relations and social media world, there have been many questions popping up in the past five years that we’re never asked before: Should we be on Facebook? What is content marketing? Do press releases matter anymore? But perhaps the most fret-worthy of all is: What is the marketing ROI? John Wanamaker, famous Philadelphian and retail giant once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s highly unlikely that any CEO would say the same today. More


10 Most Productive Apps to Use in the Workplace

By Emily Kanter

It seems like everyone’s complaint at one time or another is “there isn’t enough time in the day.”

While at work, assignments keep getting piled on, there are countless meetings and the phone never stops ringing. At home, somehow dinner has to get made and laundry has to be folded not to mention kids and pets have to be taken care of. More