DigitalMarketing

A PR Perspective on Diner en Blanc

By: Tyler Cameron

PR professionals wear many different hats with numerous responsibilities; event planning, media relations and social media strategizing are just a few. The list goes on and on. One event that truly displays what a PR professional is really made of is Diner en Blanc. More

DigitalMarketing

My 11 Favorite Podcasts For Addicted and Beginner Listeners

By: Cass Bailey

For those that know me, it’s no secret that I listen to podcasts.  That’s an understatement.  I listen to them every chance I get.  Since I don’t drive often, my commute to work on the El or a walk to a meeting is when I can likely be found consuming this modern talk radio.  The truth, though, is that podcasts aren’t really like talk radio. There are very rarely asinine comments from callers since the media is pre-recorded.  And there are bonus episodes, Twitter chats, and very real opportunities to interact with the hosts in new and unusual ways.   More

DigitalMarketing

The Science of Insta-Branding

In 2015, brands are engaging in visually centered social media platforms now more than ever. While having a strong presence on all platforms is important in any marketing strategy, experts say Instagram provides the best outlet for creativity and user engagement. A recent infographic created by KISSmetrics breaks social’s most visual platform down to a science. More