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Therm-Omega-Tech is a leading manufacturer of temperature control valves for the rail industry and others that was entering a new market for the first time with a completely different audience and customer base. The new product, a building valve dubbed Circuit Solver, delivers hot water to faucets and showers instantly. Slice Communications had to find a way to introduce the product to the target market quickly to meet aggressive sales goals and simply to make it an easy decision.
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