Marketing The Finer Things In Life

By Tyler Cameron

imagesCoco Chanel, founder of Chanel, one of the most famous luxury brands, is quoted as saying, “Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” With that being said, luxury and the marketing strategies behind these brands should be kept simple. More


What We Don’t Do

As the CEO at Slice, I spend a lot of time talking about what we do. If we had data on every conversation, though, I bet it would show that I spend much more time talking about what we don’t do. As a boutique agency that is focused just on the communications side of marketing, we’re regularly challenged to explain what we do best, and also what it is that other agencies may be better suited to handle. This is a choice we’ve made – we don’t want to be a full-service agency that does all or most of the marketing tactics companies need. Because our industry changes so fast, we feel it’s important to focus exclusively on these things: More