TaylorSwift

The Use of Media and Rhetoric in Swift’s Bad Blood with Apple

By: Tyler Cameron

In a world where streaming services and piracy sites are abound, album sales have declined severely and artists big and small have struggled to adapt. In response, Taylor Swift has utilized the way modern society consumes media to her complete advantage. Her use of traditional and social media, combined with compelling and robust rhetoric, has managed to influence the way the music industry is advancing in the digital age.

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WhatsApp

What’s Up With WhatsApp?

By: Orli Ozer

As companies are growing increasingly global and dispersed, they are learning to support the virtual workforce. With this change, mobile communications have taken on the spotlight. While WhatsApp is most often considered a way to stay in touch with friends and family internationally, the messaging service also holds the power to be a secret weapon for businesses.

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