“The Snappening”

By Amber Wright

The dust has settled and we’re calling it “The Snappening.” While it’s true this personal photo leak has a much less horrifying moniker than its namesake several months back, it has still sparked fear in the Snapchat community. The recent leak of thousands of photos occurred via the website of an app called Snapsaved, where snaps users send or receive can be (you guessed it) saved. The leak was viewed with mixed reactions. Some were scared for the privacy of their own future snaps or concerned they were part of the leak. Naturally, select 4chan users who thrive in the deep recesses of internet grime have threatened that they have downloaded the images in question in order to make a searchable database. Whether or not this is true or possible is still under speculation. Others were more outraged that many of the photos were likely to be considered child pornography, as most of Snapchat’s users are teenagers under 18. More

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4 New Social Media Techniques eCommerce Companies Should be Testing

By Cass Bailey

Originally posted on the RJMetrics blog.

Social channels still lag behind email marketing, SEM, and SEO as drivers of ecommerce traffic and sales, but it’s a rookie mistake to leave these channels out of your marketing plans. Last year, NoMoreRack, one of the fastest growing ecommerce retailers in the U.S. increased their holiday sales 165 percent, in large part by investing in and optimizing their Facebook ad campaigns. More


Quick Cut Book Review: “Think Like a Freak”

By Jenni Glenn

Big thinkers are overrated. And most likely wasting their time trying to solve all of those pesky colossal world issues that keep most of us up at night. Quitters are creative, smart, forward-thinking risk takers who understand what it takes to be successful. Wait… what? Sound crazy? Don’t worry. You haven’t entered into a parallel universe where up is down and down is up and everything is spinning wildly out of control. I have to admit, though, I too thought that these guys were a bit off their rockers (especially since I am new to thinking like a Freak and hadn’t read either of their two previous books, “Freakonomics” or “Superfreakonomics”). That is, until I was about halfway through “Think Like a Freak,” and realized that Steven D. Levitt and Stephen J. Dubner were making a whole lot of sense here with their unconventional approach to problem solving and communication. More