How to Recruiting Talent on Social Media Beyond LinkedIn


With 92 percent of companies using social media for hiring, how are you going stand apart from the competition? Need some pointers to get started? Check out some of these strategies to recruit the best and most qualified addition to your team, outside of LinkedIn.   1. Let Them Know You’re Human Forty-four percent of college seniors said that social … Read More

Utilizing Live Streaming to Benefit Your Business

By: Sarah Kalvaitis You’ve seen it on your Facebook and Instagram news feed. You might have even engaged with a few too, but have you created your own live stream video yet? Facebook Live and Instagram Live are social media features that give users live streaming capabilities. All you have to do is tap the live stream icon and you can … Read More

Reaching Your Perfect Social Media Audience


Frequency on social media is a dilemma social media marketers face every day. Am I posting too much? How do I strike a balance between being informative without being annoying? How many times a day should I be posting? The answer is there is no right formula. With social media platforms constantly updating their algorithms it can be hard to … Read More

How To Know If An Agency Is Right For You


For some companies, outsourcing your entire marketing efforts or a portion of your marketing mix can be a difficult business decision. From an internal perspective, you may be hesitant to work with an agency because it could limit your control over your marketing strategy. However, the truth is working with an agency provides diversity, creativity and a long list of … Read More

5 Free Social Media Tools To Add To Your Arsenal

When it comes to social media, there’s a myriad of moving parts. Stay focused, get strategic, and save yourself hours of time by adding these 5 free social media tools to your arsenal. Buffer   There are many scheduling tools out there. Hootsuite, Tweetdeck, Sprout Social all have free and paid options, as Buffer does. However, Buffer sets itself apart by … Read More

2017 Social Media Forecast

New Year means new trends!  As you know, social media is constantly changing and developing.  Something is trending one day and then you forget about it the next.  However, these four social media trends are sure to stick around and continue to grow in 2017. Live Video Content Live Video Content is on the rise this year!  Youtube, of course, … Read More

A PR Pro’s Guide to Real News

I’ve been incredibly lucky to work in media relations for more than 10 years.  That means I’ve worked with hundreds – if not thousands – of reporters, editors, and producers from a wide range of media publications.  Most of them have operated with integrity and a healthy level of skepticism.  Few have been less than scrupulous.  That’s why I’ve been … Read More

5 Do’s and Don’ts for Responding to Criticism on Social Media


By: Rachel Fishman Social media is an integral part of any modern business strategy. It helps businesses connect with potential customers and promote their brands, even on a small budget. However, social media is also an easy, fast, and public outlet for unsatisfied customers to share criticism. Unhappy customers don’t have to spend time on the phone trying to get … Read More

Six Ways to Optimize Social Media During a Job Hunt


It’s not uncommon to be cautious about your social media presence when you are looking for a job. Some people recommend going completely private on social media; however, that can leave you at a disadvantage. When implemented correctly and strategically, social media can be advantageous to you during job hunting.

Five Keys To Great Social Media for Businesses


By: Alisa Gross 1) All social media initiatives should support your business goals The first and most critical key to great social media is to have a conversation with your agency about how you plan to grow your business — from retaining existing customers to attracting new ones.  Creating content and advertising strategies that extend beyond just the social media … Read More