Diversity Advisory Council – Guest Blog Series with Greg DeShields, PHL Diversity

It’s been one year since Slice Communications has launched our Diversity Advisory Council. This committee of business leaders with diverse backgrounds and life experiences has shared their expertise on several projects for clients to ensure all messaging, campaigns, and content is inclusive and thoughtful. 

To celebrate this milestone, some of our Council members shared their thoughts on the importance of DEI in marketing through an interview series.

This interview is with Greg DeShields, Executive Director at PHL Diversity.

As it relates to marketing and communications, what does DEI mean to you?

To me, it represents all the ways we differ as people. It is all about providing fair treatment, access, opportunity, and advancement for all. Through DEI, we work to eliminate barriers that prevent full participation for everyone allowing the enhancement of an existing idea, embracing and embedding additional points of view.

How do you think the role of DEI has evolved over the past year and a half in marketing and communications?

DEI has become a major priority for many organizations. We expect businesses to participate authentically through their messaging and will be held accountable in the future.

Can you share a story that demonstrates DEI and marketing being successfully incorporated? 

At PHL Diversity, we implemented a diversity marketing strategy targeting the marketing and advertising industry offering alternative ways of communicating to diverse groups. We developed a variety of communication methods marketers could implement in order to reach people in their respective communities in the market.

What advice do you have for someone working in marketing and communications?

Be authentic. Create a deeper connection to the human sense of legitimacy. Reduce skepticism to get noticed and differentiate the truth.

Thank you to Greg for participating in our guest blog series. And be sure to learn more about our Diversity Advisory Council members.

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