Pinterest for Business: Why You Need It Now

Written by: Jackie Freiberg

With Pinterest now at 70 million users worldwide, it is the third largest social network in the US trailing Facebook and LinkedIn in terms of percentage of adult users. Mostly known for its strong female demographic with an 80-20 split of women to men, it may come as a surprise that doesn’t always mean there are more female users within each country. In fact, in Europe, many of the countries have more male users than female.

It’s also said now that Pinterest has become more popular than email, making it more important than ever to make sure your business is on the pinning site. There are do’s and don’ts and tips that will help your business thrive in your Pinterest community. To be successful on Pinterest, your website will need to be mobile-enabled since 35% of Pinterest account holders are mobile only. This can deter a potential customer from your goods if it leads them to an unappealing or hard to navigate site.

Your Pinterest boards shouldn’t just reflect your products. If consumers wanted that, they would just go to your website. They want lifestyle, inspiration, and educational content too. Ideas that make them think or what more. Your users value making discovers, educational content, and other things such as fashion, foods, crafts, and fitness. Did you know on average, businesses pins make about $140-180 per order in revenue? So what are you waiting for?

If you want to get your business in on the action, here are some things to remember:

Make sure you build an engaged audience on Pinterest
Don’t just share sales items, because if people wanted to solely buy products, they would have gone to your site
Find out what your target consumer loves and Shape your content around that. A buy will give you a one time purchase, inspiration will always keep them coming back for more

For a better step by step approach, check out these tips to making sure your Pinterest page is successful. And if you’re still not convinced, here are ten reasons (via Pinterest4preneurs.com) to use Pinterest for Business!