Retention Marketing Blog Series: Compelling Reason to Purchase Again

Keeping customers or clients loyal, or at least as repeat purchasers, is one of the trickiest parts of any marketing plan. How do you make this vital group feel engaged in the process, listened-to and understood? It all comes down to communication – so start that ongoing conversation from Day One! Ask what motivated their initial interest and what kept them coming back … or deciding not to purchase the item or service again. Find ways to show you’ve heard what they had to say and respond with action, not just more words. Once they feel “Hey, they get me!” they are more likely to stay and stay and stay…

See the video below for more from Slice Communications CEO, Cass Bailey on how retention marketing can serve as a powerful tool to compel your current customers to continue giving you their business: