As marketers, we know how important it is to prove our value to clients. Whether you do that through weekly updates, monthly reports, or yearly analysis – these discussions all rely on one thing, the data. As the experts, clients rely on us to make sense of it all by taking the raw data and […]
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Getting back to basics is important for marketers at the moment. As the economy begins to reopen, looking back to the time-proven fundamentals will reveal tools that will help guarantee the future soundness of your marketing communications efforts and strategies. Amongst the many fundamentals that can help you readjust, marketing metrics serve as one of […]
Read MoreFor those of us in public relations and social media world, there have been many questions popping up in the past five years that we’re never asked before: Should we be on Facebook? What is content marketing? Do press releases matter anymore? But perhaps the most fret-worthy of all is: What is the marketing ROI? […]
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