Marketing and Communication Resources from Slice:
Communicating through Coronavirus »
There is one thing certain about the coronavirus: it is creating a tremendous amount of uncertainty. That’s a big problem for business since people buy less and delay more during times when there is a lot of uncertainty. Read more about the two important steps business owners can take to reduce the impact of the coronavirus. Read More »
How to Create a Crisis Communications Plan »
Communication through a crisis situation is most effective when it is clear and consistent. Creating a plan with primary messages, delivery methodologies, and regular cadence can make all the difference in ensuring that communication is thoughtful and strategic. See our proven process for creating the plan. Read More »
Crisis Communications Planning Worksheet »
Communication through a crisis situation is most effective when it is clear and consistent. Creating a plan with primary messages, delivery methodologies, and regular cadence can make all the difference in ensuring that communication is thoughtful and strategic. The following worksheet can help you and your leadership team begin to create that plan. Read More »
It’s Time to Get Your Email List Into Shape »
One of the realities of COVID-19 is that many of us will have to rely on email as a primary method of communication for the foreseeable future. However, most companies do not have the email infrastructure to do this well. Here are some best practices to put in place right away to ensure that you can communicate effectively using email throughout this crisis. Read More »
It’s Time to Start Posting… Carefully »
Clear, consistent communication is the most important response to any crisis situation. In these days, where many people are quarantined or working from home for safety reasons, there is a huge opportunity to share information effectively using social media. Here are some examples of content you can post that provides helpful information to others. Read More »
So You Missed Your Big Trade Show… »
Due to the rapid spread of coronavirus or COVID-19, many industry associations have canceled their annual trade shows and conferences. While safety is everyone’s top priority, this also poses a big problem for companies who rely on those events to meet with customers, strategic partners, distributors, and potential customers. Check out some new ideas on how to connect with people even as you practice social distancing. Read More »
Resources from Our Partners
xtraCHEF’s List of Support Resources for the Restaurant Industry »
At xtraCHEF, empowering restaurant owners and operators is at the core of what we do. As the entire world waits to see how the COVID-19 pandemic will play out, we’re compiling an ongoing list of resources for Americans in the industry to consult during this uncertain time. Read More »
