Executive Director, Tourism Diversity Matters

Gregory L. DeShields, CDE, CHE is a longtime Tourism and Hospitality professional, native Philadelphian with a passion for his work, and is dedicated to giving back to the next generation of hospitality leaders.

A qualified Tourism/Hospitality and Academic Professional Certified Hospitality Educator (CHE), Greg is proficient in developing and implementing plans, strategies, and initiatives specifically designed to raise destinations image for diverse, multicultural travel. He is an experienced Certified Diversity Executive (CDE) with demonstrated cultural competence. Prepared to strategically position an organization to remove systemic barriers to inclusion, lead culture change, and transform the brand.

Graduate of Johnson & Wales University Providence, Rhode Island, with an A.S. Degree in Hotel & Restaurant Management; and B.S. Degree in Hospitality Management. Professional Development Leadership Graduate: Institute for Diversity Certification, Urban League of Philadelphia, Leadership Forum, Leadership Philadelphia, and Greater Philadelphia Leadership Exchange.

Greg is affiliated with several professional networks including past president for the Skål Philadelphia Chapter and board member at AchieveNEXT Global, Blacks in Travel and Tourism, Boy Scouts of American Cradle of Liberty, Center City District, Center City Proprietors Association, COMHAR Inc., Greater Philadelphia Hispanic, African American, Asian-American, LGBT Chamber of Commerce, and Philadelphia Award.