With 15 years of experience building brands and award-winning campaigns across corporate and cultural sectors, Jo Tiongson-Perez is Chief Marketing and Communications Officer at the Penn Museum after serving as Director of Marketing and Social Media at the Barnes Foundation. In both roles, she leads strategy, content, and analytics of the institution’s integrated marketing communications plan, expanding awareness and access for all. Ad campaigns she has led have won gold and silver in the American ADDY awards and brought home Media and Technology MUSE awards from the American Alliance of Museums.
As an education advocate drawn to social impact, Jo serves on the Board of the Independence Charter School, a high-performing K-8 public school in Philadelphia fostering equity and excellence through global citizenship, bilingual education, rigorous academics, and the arts. She also volunteers on the communications committee of Vision 2020, a Drexel University coalition working towards women’s economic, political, and social equality. Jo holds a Master of Arts in Integrated Marketing Communications from the University of Asia and the Pacific and became the first Barnes employee to complete the Barnes-de Mazia art education certificate program. In recent years, Jo has spoken at museum and marketing conferences on the topics of social media, audience engagement, and women in leadership.
