2020 B2B Marketing Trends and Changes

  • Thursday, January 30, 2020
  • 7:30 AM - 12:00 PM EST
Presented by: MarCom Alliance
2020 B2B Marketing Trends and Changes

The way businesses market to other businesses is changing as quickly as consumer marketing. As digital becomes dominant, is there still a place for print? Is content still king and what about promotion? Do you still need a traditional corporate video and headshots? What about trade shows – are they effective or not? How do you stay competitive globally? And then there are websites, ecommerce, and apps…

The MarCom Alliance is eleven marketing communications firms operating in unison. Each of the partners owns and leads a specialty firm known for deep expertise in one or more marcom services. On January 30th, we will answer all the questions you have about developing and executing a successful B2B marketing strategy in 2020.

The half-day conference will begin with breakfast and coffee. The first part of the morning will be 4, 30-minute workshops designed to help you plan your 2020 marketing effort. Then, we will bring the rest of the MarCom Alliance partners together in a panel to answer all your questions.

Marketing leaders, directors, and practitioners in all marketing communications practices will receive valuable insights and free advice during this half-day conference. There will also be ample time for networking and asking questions.


  • 7:30 am – Breakfast
  • 8:00 am – 4, 30-minute Workshops
  • 10:30 am – Panel Discussion
  • 11:30 am – Networking


Mass Mutual of Greater Philadelphia
2 Bala Plaza
Suite 901
Philadelphia, PA 19004