Manufacturing Marketing 2020: Everything You Need to Know to Hit Your Goals This Year

  • Tuesday, March 3, 2020
  • 8:30 AM - 4:30 PM EST
Presented by: MarCom Alliance

EVENT DESCRIPTION

Marketing a manufacturing company has changed dramatically in recent years and 2020 will be no different.  Many companies are going to continue organic growth.  Some will introduce new products or enter new markets.  And many will begin using digital media to market and sell directly to consumers.  All of this means it is time to take a hard look at the marketing organization, budget, strategies, and tactics.

The MarCom Alliance, the leading collaborative of marketing agencies across practices, is partnering with the Manufacturers Resource Center to present a full-day learning opportunity exclusively for manufacturers.  We have consolidated both tracks into one agenda so that you do not have to choose some topics over others.  Everything from planning and branding to websites and social media will be covered under one agenda.

TARGETED AUDIENCES

  • CEOs
  • Marketing Leaders
  • Operations Leaders
  • Product / Brand Managers
  • Sales Leaders
  • Customer Service Leaders

GOALS

  • To provide value, education, and insights into marketing for manufacturers at every stage of growth and development
  • To provide resources to manufacturers who need help beyond the conference

COURSE  OUTLINE: 

8:00 AM – REGISTRATION & BREAKFAST

8:30 AM – OPENING REMARKS

Agenda Topics

  • Understanding Your Customer & What Drives Their Purchases — Why You Need Market Research
  • Branding Inside Out: Building Your Brand Internally for a Stronger External Brand
  • Rethinking Cold Calling: Insights and Tips for Lead Generation and Beyond
  • Is Direct-to-Consumer marketing a Smart Strategy for Your Business
  • Content is King, Part 1: Photography for Online Product Marketing
  • Is Your website Stuck in the 90’s? Time to Turn it into Your Best Salesman Yet!

LUNCH

  • #IRL (In Real Life) Marketing: How to Step Up Your Trade Show Program and
    Drive More Traffic to Your Exhibit
  • Content is King, Part 2: Video for Online Product Marketing
  • Show Them the Love: Customer Meetings and Events
  • Promotion is Queen: Getting Attention for Your Brand
  • Beyond Google Translate: Effective Strategies for Reaching International Markets
  • Trade Shows, Out-of-Home, and Experiential Strategies

3:30 PM – Q&A With Experts – ALL MARCOM MEMBERS, MODERATED BY MRC

4:30 PM – NETWORKING RECEPTION

Location:

Manufacturers Resource Center
7200A Windsor Drive
Allentown, PA 18106