Engagement Marketing

Brands who are serious about creating meaningful two-way relationships with their customers thrive when they have engagement — both in real life (IRL) and online (URL) — at the center of their strategy. The value of experiences is increasing: 72 percent of those under 40 years old prefer to spend money on experiences over things.

In this eBook, we outline the structure, process, and tools necessary for integrating IRL and URL next year and beyond. We call it Engagement Marketing. By thoughtfully connecting the pieces in a strategic roadmap, brands will be able to increase their awareness, reinforce their point-of-view, and continually learn.  

By reading the following pages, you will gain:
• Data, information, and knowledge on experiential marketing trends

• Insights into how to develop an integrated experiential marketing and social media effort

• Tools you can use to align all your internal teams for Engagement Marketing

• Case studies exemplifying best practices