Measuring Marketing: How Accurate Metrics Can Maximize Potential

Getting back to basics is important for marketers at the moment. As the economy begins to reopen, looking back to the time-proven fundamentals will reveal tools that will help guarantee the future soundness of your marketing communications efforts and strategies. Amongst the many fundamentals that can help you readjust, marketing metrics serve as one of […]

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How to Leverage Your Data

Today, data is a driving force in almost every industry. In fact, many are saying that data is more valuable than oil or any other traditional commodities and investments. While it is often believed that gathering original data is an extremely costly and time-consuming proposition, many businesses actually have unique, ownable data. Once you understand […]

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How Data Analytics Will Help Your Company

Today, over 7 billion people in the world use Instagram. By the end of 2022, it is estimated that Facebook will have 176.3 million accounts. But who are your followers following, what are they engaging with, and why are they liking or commenting?   Social media has become the way people are promoting new products. Whether […]

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Essential Email Metrics

For any successful marketing campaign, you need to have an objective in mind. And with each objective, you need a measurable goal so that you can be confident in your team’s execution and performance. For email marketing, here are several metrics that can be used to measure the success of campaigns. List Size In order […]

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3 Google Analytics Metrics Every Company Should Use For Social Media

When implementing a social media marketing strategy it is extremely important to be able to track the performance of your efforts. Google Analytics provides insightful metrics to help you keep tabs on how well your social media campaigns and channels are doing. These metrics allow you to make informed decisions on how you want to […]

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