Why CMOs Must Approach DEI Communications Like Crisis Communications

The landscape of Diversity, Equity, and Inclusion (DEI) communications has dramatically shifted in the past year. What was once considered a standard part of corporate social responsibility has become a politically charged issue, with increasing government regulations, legal challenges, and public scrutiny transforming DEI communications into a high-risk endeavor. For CMOs and corporate communications leaders, […]

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“Toying” with History at Lincoln University | Slice Experimentation Series

By: Catarina Carvalho & Tony Sadowski Experimentation in marketing couldn’t be more important! If you want to get attention, you have to stand out from the crowd. To get a new reaction from your audience, you have to surprise them with an approach designed to elicit a different response. Slice Communications embraces a philosophy of […]

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