By: Cass Bailey, CEO Slice Communications As we have seen in recent weeks, the sudden loss of a leader is a profound event that can unsettle an organization, its stakeholders…and, sometimes, the very broad public. It is almost always unexpected, which is why effective communication during such a crisis is crucial to maintaining stability and trust. […]
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Due to the rapid spread of coronavirus or COVID-19, many industry associations have canceled their annual trade shows and conferences. While safety is everyone’s top priority, this also poses a big problem for companies who rely on those events to meet with customers, strategic partners, distributors, and potential customers. Deals get done, products get demoed, […]
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Clear, consistent communication is the most important response to any crisis situation. In these days, where many people are quarantined or working from home for safety reasons, there is a huge opportunity to share information effectively using social media. We haven’t seen any specific data just yet, but it’s highly likely that usage of Facebook, […]
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One of the realities of COVID-19 is that many of us will have to rely on email as a primary method of communication for the foreseeable future. However, most companies do not have the email infrastructure to do this well. Here are some best practices to put in place right away to ensure that you […]
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Communication through a crisis situation is most effective when it is clear and consistent. Creating a plan with primary messages, delivery methodologies, and regular cadence can make all the difference in ensuring that communication is thoughtful and strategic. Communicating in a way that is reactive can actually create more stress, confusion, and uncertainty. Here is […]
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