What is Your Employer Brand?

The following is an excerpt from Employer Brand Communications: Promoting Who You Are to Your Future Employees.  The complete eBook can be downloaded here. Deciding where to work is an emotional decision.  According to LinkedIn, the most important factors for accepting a new job are compensation (49%), professional development (33%), and work/life balance (29%).   […]

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Navigating Employee Recruitment During the COVID-19 Pandemic

Over the past couple of days, I’ve seen a lot of companies looking to hire either an extremely small group of people, or a very large group of people. Slice Communications has been researching and developing an employer brand communications methodology over the past few years. That being said, I wanted to share some tips […]

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An Introduction to Recruitment Marketing

Many years ago, we identified the 7 Business Goals—very specific ways that PR, social media, and email marketing can help companies grow.  One of the goals was recruiting. We knew that companies with good, strong messages and a strategic approach to communicating them would be more attractive to potential employees than companies that had none […]

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