How Writing is Key in Business and Why Millennials Struggle With It

By: Bill Kelso On average managers at a business spend three months each year writing. 80% of managers say their employees need to improve their writing skills. Although, most employees believe their writing skills are much better than what their managers think. So where is the problem? Precise Content Today everyone loves to include exactly what they are thinking when … Read More

Four Steps To Becoming An Industry Thought Leader


Thought leadership is a buzzword that is often tossed around, and while you have probably heard it before, there are several different characteristics a thought leader should have. What we probably agree on is that thought leadership is a type of content marketing where leaders tap into their knowledge of and passion for an industry in order to pass on … Read More

How to Recruiting Talent on Social Media Beyond LinkedIn


With 92 percent of companies using social media for hiring, how are you going stand apart from the competition? Need some pointers to get started? Check out some of these strategies to recruit the best and most qualified addition to your team, outside of LinkedIn.   1. Let Them Know You’re Human Forty-four percent of college seniors said that social … Read More

A Perfect Marriage: How to Make PR and Social Media Work Together

At their core, PR and social media share the same goal: Creating communication between an organization and the people it hopes to influence. So, it goes without saying that the two should be working together, not in silos. Whether you’re responsible for both, or your agency has dedicated departments, it pays to understand how the two can work together:   … Read More

Slice Communications Launches Pet Influencer Division Press Release

FOR IMMEDIATE RELEASE   Contact: Cassandra Bailey 202-309-2263 Slice Communications Launches Pet Influencer Division    Public relations and social media agency now offers services to help animals grow their online presence Philadelphia, PA (March 31, 2017) – With the rise in popularity of animal accounts on social media, Slice Communications has announced the creation of a new Pet Influencer … Read More

How To Know If An Agency Is Right For You


For some companies, outsourcing your entire marketing efforts or a portion of your marketing mix can be a difficult business decision. From an internal perspective, you may be hesitant to work with an agency because it could limit your control over your marketing strategy. However, the truth is working with an agency provides diversity, creativity and a long list of … Read More

Event Recap: PPRA Broadcast Media Panel

Tips to get your stories on air: recap of PPRA’s Broadcast Media Panel PPRA has done it again.  On February 17th, the organization gathered a diverse group of broadcast media professionals to tell us, PR professionals, how to get our stories on air.  The all-star panel, moderated by Susan Buehler, Chief Communications Officer at PJM Interconnection, discussed pet peeves, tips, … Read More

Marketing and Communications – The Difference

Google “what’s the difference between marketing and communications” and you will find plenty of jargon and meaningless language.  And yet there is a reason that the two terms are both separate and paired.  Unfortunately, the distinctions aren’t clear to many C-level executives at mid-market companies who are trying to do their best with limited budgets.   Here’s a simple distinction: … Read More

A PR Pro’s Guide to Real News

I’ve been incredibly lucky to work in media relations for more than 10 years.  That means I’ve worked with hundreds – if not thousands – of reporters, editors, and producers from a wide range of media publications.  Most of them have operated with integrity and a healthy level of skepticism.  Few have been less than scrupulous.  That’s why I’ve been … Read More

5 Ways To Keep Productive During the Work Week

As we start the work week, it is easy to feel overwhelmed by the laundry list of things we need to accomplish, meetings we have to attend, or the volume of emails we received over the weekend. When you look at all the things you have to do, the brain has a tendency to freeze, unable to digest the influx … Read More