Today, data is a driving force in almost every industry. In fact, many are saying that data is more valuable than oil or any other traditional commodities and investments. While it is often believed that gathering original data is an extremely costly and time-consuming proposition, many businesses actually have unique, ownable data. Once you understand […]
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Reprinted from the Hotel Business Review with permission from www.HotelExecutive.com The days of traditional advertising have long been over and like it or not, we are currently living through the Age of the Influencer. Since 2010, there has been a drastic rise in the practice of working with individuals and organizations with significant followings on […]
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We believe that your job as a spokesperson in an interview is not just to answer questions – it is to deliver your most important strategic messages. There is no media where that is harder than radio. Research by Albert T. Mehrabian from the University of California shows us that how you look communicates a […]
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Pitching is one of the most important roles of any public relations professional but does the perfect pitch, one that can guarantee you a media placement, exist? The answer is both yes and no. The answer is no because there is no one uniform pitch that will guarantee you a placement across the board 100% […]
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Congratulations! You’ve earned a media placement – this is the single most credible and trustworthy marketing material you have to showcase your brand. But bear in mind: a media placement itself is only as good as the scope of people who eventually see it. On this note, it’s time to make sure everyone who should know […]
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