How to Build Your Message and Reach Your Audience for Non-Profits

Proper messaging is essential for success in non-profit organizations. Regardless of the cause, the message needs to be clear and concise to entice your audience, cultivate necessary donors and volunteers, and attract positive media coverage. The practice of public relations is vital to successfully promoting all non-profit organizations. Developing Your Nonprofit’s Message The first and […]

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The Power of Public Relations in Marketing

One core pillar of marketing is media. How the media perceives your company and product will influence the success of your marketing strategy, as it is through the media that people not only learn about a company but create an image of that company in their mind that will stick with them throughout their business […]

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Maximizing the Value of Your Webinar Content

We’ve seen a surge of organizations developing and putting out webinars for people who want to continue their own professional development and learning during this time.  Since we are seeing an increase in webinar content, Slice Communications wanted to share some tips on how to best use your webinar and get the most value out […]

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Communicating with the Media Amid COVID-19

Right now, there are a lot of reporters looking for different ways to cover COVID-19 and all of the related economic, health and mental health crises associated with it. This means it will be the first time many companies’ CEOs and spokespeople will be doing media interviews. When preparing for interviews, the first step is […]

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Newsjacking: How To Effectively Slide Into Their Headlines

Newsjacking is a PR secret weapon and when utilized correctly, it can be an effective tool to earn media coverage. Newsjacking is the practice of taking advantage of recent news stories or other current events as a way to insert yourself, or your brand, into the news cycle. These opportunities can catapult you into the […]

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