International Women’s Day feature with Melisa Martinez, HumanCare, an IPG Health Company

How do you define your leadership?

It’s my goal to show up for my team and empower everyone around me to be the best version of themselves in all that they do. I think that by leading by example, I can be a source of support and guidance, I can better equip my team in understanding the importance of their role, all while providing cross-training for better team coverage and strengthening individual decision making. I truly aim to be my team’s hype woman.

How has your leadership changed in the past year?

I believe that a communicative, responsive, caring, and respectful leader can make all the difference when coping with today’s challenges. With the constant ebbs and flows of the pandemic, I choose to be understanding and supportive. Whenever such scenarios have played out, established lines of communication have allowed us to quickly pivot and minimize the ripple effects. With strong leadership, my team and I have been able to thrive in a remote world.

Can you share a story that demonstrates a key learning for you in your leadership journey?

I’ve had the privilege of working alongside some of the smartest, most inspiring, and resilient women who have played pivotal roles throughout my journey. This past year, another amazing woman took a chance on me and elevated my career once more. Since then, I have been able to extend my hand to pull someone else up, and that has been incredibly rewarding! It’s so important to have a strong network and to be open to opportunities. In doing so, we can build competent teams that are able to flourish in these exceptional times.

Check out the stories of other incredible women leaders in the marketing and communications industry. 

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