Schools are closed, colleges are moving to online learning, essential employees are working overtime, and many people are adjusting to working remotely. Whether you decide to view the COVID-19 pandemic as an opportunity to reflect and reset, or as an impediment to normal life, it’s disrupting our routines in a major way. One thing is […]
Read More
Due to the rapid spread of coronavirus or COVID-19, many industry associations have canceled their annual trade shows and conferences. While safety is everyone’s top priority, this also poses a big problem for companies who rely on those events to meet with customers, strategic partners, distributors, and potential customers. Deals get done, products get demoed, […]
Read More
Clear, consistent communication is the most important response to any crisis situation. In these days, where many people are quarantined or working from home for safety reasons, there is a huge opportunity to share information effectively using social media. We haven’t seen any specific data just yet, but it’s highly likely that usage of Facebook, […]
Read More
One of the realities of COVID-19 is that many of us will have to rely on email as a primary method of communication for the foreseeable future. However, most companies do not have the email infrastructure to do this well. Here are some best practices to put in place right away to ensure that you […]
Read More
Communication through a crisis situation is most effective when it is clear and consistent. Creating a plan with primary messages, delivery methodologies, and regular cadence can make all the difference in ensuring that communication is thoughtful and strategic. Communicating in a way that is reactive can actually create more stress, confusion, and uncertainty. Here is […]
Read More
