Clear, consistent communication is the most important response to any crisis situation. In these days, where many people are quarantined or working from home for safety reasons, there is a huge opportunity to share information effectively using social media. We haven’t seen any specific data just yet, but it’s highly likely that usage of Facebook, […]
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One of the realities of COVID-19 is that many of us will have to rely on email as a primary method of communication for the foreseeable future. However, most companies do not have the email infrastructure to do this well. Here are some best practices to put in place right away to ensure that you […]
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Communication through a crisis situation is most effective when it is clear and consistent. Creating a plan with primary messages, delivery methodologies, and regular cadence can make all the difference in ensuring that communication is thoughtful and strategic. Communicating in a way that is reactive can actually create more stress, confusion, and uncertainty. Here is […]
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There is one thing certain about the coronavirus: it is creating a tremendous amount of uncertainty. That’s a big problem for business since people buy less and delay more during times when there is a lot of uncertainty. Right now, there is a complexity to the challenge due to widespread inactivity in the world’s workshop […]
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Marketing is not a linear process, and it has many moving parts that are essential to an organization’s success. From content creation to email marketing to social media, there are a variety of options for businesses to explore when picking a digital marketing strategy that helps them stay connected and top-of-mind with the public. According […]
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