The AI Challenge + Spring Cleaning Your Marketing

INTRODUCTION

At Slice Communications, we’re always focused on providing our clients and community with superior service. And like everyone else in the marketing/PR industry, we’re curious about how emerging artificial intelligence (AI) technology fits into what we do.

So, we decided to conduct a little experiment. We put three well known AI tools to the test with the task of providing you with some helpful tips on the timely and beneficial topic of spring cleaning your marketing. First up, the AI challenge parameters and rules:

CHALLENGE PARAMETERS

We selected three popular AI tools. They are:
We instructed all three AI tools to do the exact same thing. Here’s the prompt we used:
- You are a marketing agency content writer developing thought leadership pieces about various best practices. Create an informative 250-word blog post about the following topic: now is the best time to do some marketing spring cleaning. Provide a list of 3 to 5 best practices or tips to help your audiences do this efficiently
Some basic rules we followed:
- We prompted each AI to do the exact same thing.
- We did not edit any of the AI outputs and have presented them in their original state for you to review (and perhaps even learn a thing or two about spring cleaning).
- We only generated one piece on each platform; we did not generate multiple variations and post the ones we thought were the best. Each tool got one chance to make a first impression!

So here we go!

VERSION #1 – JasperAI

Blog Title: Spring Cleaning Your Marketing Strategies: 5 Best Practices for Efficiency

Blog Introduction:

Spring is in the air, and as we welcome the warmer weather, it’s also the perfect time for businesses to do some marketing spring cleaning. As a marketing agency content writer, I would suggest that now is the best time to give your marketing strategies a much-needed refresh. Old habits die hard, but with a little bit of tweaking, you can incorporate some new tactics that can help you stand out from the competition. In this blog post, I will share some tips and tricks on how to do this efficiently.

Blog Body:

1) Audit your marketing strategies

When was the last time you reviewed your marketing strategies? Start by taking a closer look at your current marketing plan and determine the tactics that are no longer effective. This could mean retiring social media platforms that no longer work for your brand or revising your messaging to align with your target audience. A comprehensive audit of the various channels you use can then help you refine your tactics and make data-driven decisions going forward.

2) Embrace new technology

Technology is changing at a rapid pace, and it’s always a good idea to embrace new tools to streamline your workflow. Whether it’s a new social media scheduling tool or a content management system for your website, incorporating new technology can breathe new life into your marketing strategies. Besides, it can also help you stay ahead of your competition by leveraging trends that they may not have picked up on.

3) Revisit your buyer personas

Just like any brand, your target audience may be evolving, and it’s essential to revisit them periodically. As a marketing agency content writer, I have found that adjusting your messaging or tactics to reach your audience can make a world of difference. By revisiting your buyer personas, you can get insight into their challenges, expectations, and behavior patterns. Understanding how they find information about your products or services and where they spend their time online can help you target your marketing efforts more effectively.

4) Analyze your metrics

Any successful marketing strategy heavily relies on metrics to determine your ROI. It’s crucial to look at your analytics regularly to determine what’s working and what’s not. Analytics can provide valuable insights into what content resonates with your audience, where most of your web traffic comes from, and which influencers in your industry are driving engagement with your brand. This can help you optimize your marketing strategies for better results.

Conclusion:

Spring cleaning your marketing strategies can seem daunting, but it’s essential for making sure your tactics remain relevant and effective. By using these best practices outlined above, you can have a refreshed and optimized marketing strategy that’s ready to take your brand to the next level. Remember, it’s never too late to make changes and improvements that keep your brand in front of your audience. Happy spring-cleaning!

VERSION #2 – ChatGPT

As the weather warms up and flowers start to bloom, it’s not just our homes that could use a little spring cleaning. Your marketing strategy could probably benefit from a fresh start too! Spring is the perfect time to clean up your marketing plan, so you can start the new season with a clear and organized approach. Here are some tips to help you do this efficiently:

Review your target audience: Spring is a great time to revisit your buyer personas and ensure they still align with your target audience. Conduct market research to understand their current needs, pain points, and preferences. Make necessary adjustments to your messaging, channels, and tactics to better reach and engage them.
Refresh your content: Take a look at your website, blog, social media, and other marketing channels. Update old content, remove outdated information, and create new pieces that align with your current marketing goals. Refreshing your content can help improve your search engine rankings, attract new visitors, and keep your audience engaged.
Audit your marketing tools and software: Take an inventory of all the marketing tools and software you use. Determine which ones are essential and which ones can be eliminated or replaced with a more efficient alternative. You may also want to check for updates and new features that can help streamline your marketing process.
Re-evaluate your metrics: Spring is a good time to assess the effectiveness of your current metrics and KPIs. Determine if they are still relevant and if they align with your current marketing objectives. Make necessary adjustments and establish new benchmarks for success.
Plan for the future: Use spring as an opportunity to plan ahead and set goals for the rest of the year. Determine which campaigns and initiatives you want to focus on, and develop a clear roadmap for execution. This will help you stay on track and achieve your marketing objectives.

By implementing these best practices, you can ensure your marketing strategy is refreshed and ready for the new season. Spring cleaning your marketing approach will help you attract and retain customers, increase ROI, and drive business growth.

VERSION #3 – Google BARD

Now is the Best Time to Do Some Marketing Spring Cleaning

Spring is in the air, and that means it’s time to start thinking about spring cleaning. But don’t just limit your cleaning to your home – take some time to give your marketing efforts a good spring cleaning too.

There are a number of reasons why it’s a good idea to spring clean your marketing. First, it can help you identify any areas that are underperforming. Second, it can help you make sure your marketing is up-to-date with the latest trends. And third, it can help you save money by identifying any areas where you’re wasting resources.

Here are a few tips to help you spring clean your marketing:

Review your goals and objectives. Are your marketing goals still relevant? Are you on track to achieve them? If not, it may be time to make some adjustments.
Audit your marketing channels. Are you using the right channels to reach your target audience? Are you getting a good return on investment from your marketing efforts? If not, it may be time to reallocate your resources.
Update your content. Is your content up-to-date? Is it relevant to your target audience? If not, it’s time to update it.
Optimize your website. Is your website easy to use? Is it mobile-friendly? Is it optimized for search engines? If not, it’s time to optimize it.
Track your results. Are you tracking your marketing results? Are you able to see what’s working and what’s not? If not, it’s time to start tracking your results.

Spring cleaning your marketing doesn’t have to be a daunting task. By following these tips, you can quickly and easily get your marketing in order so you can focus on growing your business.

In addition to the tips above, here are a few other things to consider when spring cleaning your marketing:

Review your target audience. Have your target audience demographics changed since you last reviewed them? If so, you may need to adjust your marketing strategy accordingly.
Stay up-to-date on the latest trends. The marketing landscape is constantly changing, so it’s important to stay up-to-date on the latest trends. This will help you ensure that your marketing is effective and relevant to your target audience.
Experiment with new marketing channels. Don’t be afraid to experiment with new marketing channels. You may be surprised at how effective they can be.
Measure your results. It’s important to measure the results of your marketing efforts so you can see what’s working and what’s not. This will help you make necessary adjustments to your strategy.

By following these tips, you can spring clean your marketing and improve your results.

TECHNICAL / QUALITY REVIEW

Of the three, ChatGPT was the easiest to use. Simply add in the text and it almost immediately generated the response. The JasperAI dashboard was a bit more overwhelming but it does provide a number of highly functional templates that, once you understand what they do, can be helpful to generate very precise results. Bard was simple to use and it generated three drafts (without us asking it to do so – we went for the first draft for this experiment).

None of the tools stuck to the word limit of 250. This was a challenging parameter but we were curious to see how they would respond. Generally, the content was accurate and the insights regarding spring cleaning do provide some valuable tips. We felt this is consistent across the three platforms.

WHAT DO YOU THINK?

Is there a clear winner? Which variation do you think is best? Stylistically, which of the above flows better? What AI tool provides the best insights about the subject matter?

How does AI fit into your daily work? Let us know on Facebook or LinkedIn, and make sure to subscribe to our newsletter for more insights on various topics impacting the marketing industry.