The Cost of Doing Nothing With Your Marketing Strategy

Written by: Dylan Manderbach

Marketing is not a linear process, and it has many moving parts that are essential to an organization’s success. From content creation to email marketing to social media, there are a variety of options for businesses to explore when picking a digital marketing strategy that helps them stay connected and top-of-mind with the public. According to Statista, the global digital population is just over four billion worldwide. With billions of content-hungry consumers and fierce competition in the digital world, it is vital for businesses to amplify their digital marketing strategy in 2020. 

Content Creation

It is estimated by the Content Marketing Institute that nearly 50 percent of businesses expect increased spending on their content creation initiatives in 2020. Why? There is a growing demand for high quality content from consumers. However, this rich, steady content comes with a price. Hiring an internal content creator can cost a company up to $50,000 per year. Blogging is an effective content creation tool that has come to fruition in recent years. In fact, statistics show that companies who blog get 97 percent more links to their websites. Good content proves value and helps to ensure overall customer retention.

Email Marketing

Active email accounts are expected to hit 5.6 billion this year, according to HubSpot,. While it’s important for your company to be in the news and have a strong social media presence, it’s just as important to be proactively reaching out to consumers through email. An email marketer costs a brand around $54,000 per year, depending on their experience level. GetResponse reports that the average email conversion rate is roughly 7 percent. A conversion rate refers to the percentage of subscribers who either complete a desired action. If it is done right, email marketing can elevate a business’s profile to the next level. 

Social Media

With around 3 billion active social media users around the world, businesses must know how to market themselves on various social platforms. VerticalResponse reports that 43 percent of business owners spend six hours per week on social media marketing. The average cost for a social media strategist is around $50,000 per year. Social media strategy can be broken up into two sectors by businesses: paid and organic social media. Paid social media helps businesses gain instant visibility, boost brand awareness, gather market insights and more. According to Hootsuite, 53 percent of businesses use social advertising. Organic social media is cost effective, long term and boosts brand validity. Without organic social media, brands risk consumer engagement. Social media messaging is growing rapidly, and businesses must take advantage of it if they want to survive. 

These are just a few digital marketing tactics that a business can use to bolster its name and create long-term consumer exposure. The best part? Slice Communications offers all three of these services for a cost that is less than hiring one internal content creator, email marketer or social media strategist. 

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