Reflecting on Content Creation: Keeping it Simple

If there’s anything I learned from #SMDayPHL 2022, it’s to take a step back and reevaluate how I go about my work as a Content Account Manager. In my role, I create content for clients – blogs, social media posts, surveys, ebooks, you name it. Churning out content is something I’m used to doing for […]

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Live Video Content On the Rise…Again!

I think one of the trends I have been the most excited about in 2022 has been the rebirth of live video content. For a while, live video was stagnant in terms of the most effective social content but over the past few months, its popularity has surpassed that of general video content. According to […]

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How to Make Your Content Engaging with GIFS & Animations

You have eight seconds to pull someone in to read your blog. What do you do? Have a catchy headline like “The Inside Secrets of Hollywood You Didn’t Know?” Okay, but what if you’re writing a blog about tax policies? A title like “Become a Millionaire Knowing these Tax Policies” may draw in some viewers, […]

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How Writing is Key in Business and Why Millennials Struggle With It

On average managers at a business spend three months each year writing. 80% of managers say their employees need to improve their writing skills. Although, most employees believe their writing skills are much better than what their managers think. So where is the problem? Precise Content Today everyone loves to include exactly what they are […]

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Utilizing Live Streaming to Benefit Your Business

You’ve seen it on your Facebook and Instagram news feed. You might have even engaged with a few too, but have you created your own live stream video yet? Facebook Live and Instagram Live are social media features that give users live streaming capabilities. All you have to do is tap the live stream icon […]

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