If the Process Doesn’t Make Things Easier, Break It

Processes are important to the smooth and timely completion of tasks. They’re meant to streamline things, to take the thought out of the predictable and automatic parts of Getting Things Done, so that we maximize efficiency and minimize wasting valuable time and energy. Processes are used to align teams and coordinate efforts. All good things, […]

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A NON-DESIGNER’S GUIDE TO PICKING & PAIRING FONTS

If you’re not a graphic designer or at least working in a creative field where you make written or visual content, probably not. But what do you do when life forces you to think about fonts? The ability to choose and pair fonts comes in handy in situations like making cards, resumes, essays, invitations and […]

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The Benefit of Hashtags Across Social Media Platforms

To hashtag or not to hashtag? When it comes to driving traffic to your social media pages, hashtags are the way to increase views, followers, shares and likes. Hashtags take your content to the next level and are the key to making your content discoverable to a captive audience. You might not think that adding […]

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THE HATER’S GUIDE TO AI OR: HOW I LEARNED TO STOP WORRYING AND LOVE THE ROBOT

I’m an admitted curmudgeon. Charitably, I suppose you could call me a skeptic. It ultimately leads to the same point: The addition of AI to an already complicated marketing landscape does not excite me. I’m not immediately won over by another shiny object. What’s worse, this one threatens to replace me and much of what […]

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How a Question Led to a Campaign

“Hey, Mom! What does a CEO do?”  Inspired by her daughter’s question, and realizing there were no books for children whose moms have difficult-to-explain jobs, Slice Communications CEO Cass Bailey wrote one about her job – and the first “My Mom is…” book was born.  Other titles followed, including My Mom is a CFO, …CIO, […]

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