Kimberly Howard-Thomassen: Senior Vice President of The Thomas Collective As Senior VP, Kimberly Howard-Thomassen develops distinct identities for lifestyle brands using both social media and digital strategies. With her recent work with AZO, Kimberly provides an insider’s look at how developing a “digital persona” that differentiated from the competitors while continuing to educate and engage consumers. […]
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Chasity Cooper: Community Development Director of HerAgenda.com The Director of Digital Community Development and Programming is responsible for managing Her Agenda’s subscription platform, #theAgenda. Moderating more than 200 members sounds daunting, but through leveraging the community management tool Slack, Chasity has developed an efficient process that further allows Her Agenda’s brand affinity to flourish. What makes Slack […]
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Lindsay Patton-Carson: Vice President, Customer Engagement of PiperWai Natural Deodorant As the VP of Customer Engagement, Lindsay Patton-Carson cultivates the brand voice behind PiperWai Natural Deodorant. We caught up with how she injects her personal sense of humor and turns it into the social voice that connects with customers. Where does your brand’s sense of […]
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