An interview with a reporter is unlike any conversation you have with anyone else.  That’s because your job is not to answer questions; it is to deliver your messages. This shift in mindset takes training and practice, just like anything else that matters in your business or life.

Our team at Slice works with executives and spokespeople to ensure that they get value from every interaction they have with the media.  We offer a 90-minute training presentation on interview best practices followed by one-on-one role playing exercises covering three different types of interviews.  

In this workshop, we will cover:

Part 1: Your Media Moment

The average media outlet reaches tens of thousands of people.  Imagine stopping in the middle of your workday, getting up from your desk, and without a moment of preparation, addressing a stadium of thousands of customers, employees, friends, and competitors.  

Part 2: Delivering the Message

Successful interviews are message driven.  They are not question and answer sessions with a reporter.  They are strategic conversations that YOU LEAD in order to create a specific response or action.

Part 3: Types of Interviews

There are many different types of media interviews.  Each one should be approached differently:

  • Email
  • Phone
  • In-person
  • TV
  • Radio

Part 4: Tricks of the Trade

There are techniques, tools, and best practices that will help you to evolve from a beginner to a master storyteller.  We will cover all the practical advice you need to be succesful.


Contact us below to learn more about our media training workshop and get started today: