Getting covered by a highly credible media outlet with the right audience can hypercharge your brand. It can get you in front of people you don’t know, and it can reinforce your messages to audiences that love you or aren’t sure just yet.
There are 4 ways we generate media coverage for our clients:
- Press releases – announcements of new things (people, products, services, locations, investments, etc.) are made using press releases that include all the pertinent information reporters need to write a story
- Pitching – by far the most effective kind of media outreach, pitching is used to convince reporters to write a story about topics, trends, human interest, etc. featuring your company and your spokesperson
- Editorial briefings – an opportunity to really sit down and talk through everything your company has going on can generate multiple stories over time
- Newsjacking – listening to what is happening in the news and responding to it with a new perspective or insight can catapult you into the headlines
Public relations is more than just media relations. It also includes promoting you for speaking opportunities, awards, and other recognition. To learn more about preparing your spokespeople for interviews, visit our media training page.
Our PR capabilities include:
Start working towards getting your media moment by contacting us below: