Mean Girls: Multifaceted Marketing is Totally “Fetch”

In 2002, author Rosalind Wiseman wrote a book for parents to help navigate the world of teenage girl friendships, relationships, and behaviors titled Queen Bees and Wannabes. In 2004, the film Mean Girls was born. This screenplay was written by actress and comedian Tina Fey after reading Wiseman’s book and seeing the potential for a film. Mean Girls would end […]

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Aesthetics & Function Explained

“Can you make it pretty!?” “Can you make it pop?!” Designers face these two age-old questions pretty often when working with clients. The battle between aesthetics and function is nothing new, but we designers have failed to explain the difference and importance of each – and how they apply to creative work. It’s okay. We […]

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Barbenheimer – Embracing Virality & Seizing the Moment

“I’m a Barbie girl, in a Barbie world.” “Now I am become death. Destroyer of worlds.” Two quotes that, until recently, had probably never had any business ending up next to each other. Much like, until this summer, you’d never have proposed watching a movie about Barbie dolls that come to life right after a […]

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Finish the Year Strong

2019 is almost over, and hopefully you’re well into 2020 planning.  That being said, there is still some time to finish the year strong and set your company up for success in Q1.  Here are some evergreen ideas and best practices you can execute quickly to hopefully meet any lagging goals. Trends! Trends! Trends! Everyone […]

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3 Creative Campaigns We Love (And Why They Worked)

Creative campaigns are a way to keep audiences engaged and keep marketers on their toes. Check out three of our favorite creative campaigns below and find out why they worked.  1. Travel Campaign: Airbnb+ 23andme: “Heritage Travel”  Airbnb teamed up with 23andMe for a creative traveling campaign. Having collected data about travelers, Airbnb noticed a […]

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