Today, data is a driving force in almost every industry. In fact, many are saying that data is more valuable than oil or any other traditional commodities and investments. While it is often believed that gathering original data is an extremely costly and time-consuming proposition, many businesses actually have unique, ownable data. Once you understand […]
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2019 is almost over, and hopefully you’re well into 2020 planning. That being said, there is still some time to finish the year strong and set your company up for success in Q1. Here are some evergreen ideas and best practices you can execute quickly to hopefully meet any lagging goals. Trends! Trends! Trends! Everyone […]
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You don’t have to walk an adorable french bulldog around Old City to know just how much people love dogs. Content including dogs is within the top ten most popular types of content shared on the internet. Odds are that you have liked, seen, or engaged with this type of content today! Pets are everywhere […]
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Creative campaigns are a way to keep audiences engaged and keep marketers on their toes. Check out three of our favorite creative campaigns below and find out why they worked. 1. Travel Campaign: Airbnb+ 23andme: “Heritage Travel” Airbnb teamed up with 23andMe for a creative traveling campaign. Having collected data about travelers, Airbnb noticed a […]
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As a marketer, the most important part of any strategy is the content development. Actionable, relevant content is what helps a business excel against competitors and stand out in their industry. Today, video content has the potential to become the most unique content, but only when it is utilized efficiently. Using Videos for Marketing Using […]
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