Newsjacking is a PR secret weapon and when utilized correctly, it can be an effective tool to earn media coverage. Newsjacking is the practice of taking advantage of recent news stories or other current events as a way to insert yourself, or your brand, into the news cycle. These opportunities can catapult you into the […]
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The first few weeks back to work after a nice holiday break can always feel chaotic – especially if the platforms we count on to complete our work change while we were busy celebrating. Although sometimes we digital marketers may curse the ever changing nature of our favorite platforms, several new updates from LinkedIn to […]
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Today, data is a driving force in almost every industry. In fact, many are saying that data is more valuable than oil or any other traditional commodities and investments. While it is often believed that gathering original data is an extremely costly and time-consuming proposition, many businesses actually have unique, ownable data. Once you understand […]
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2019 is almost over, and hopefully you’re well into 2020 planning. That being said, there is still some time to finish the year strong and set your company up for success in Q1. Here are some evergreen ideas and best practices you can execute quickly to hopefully meet any lagging goals. Trends! Trends! Trends! Everyone […]
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You don’t have to walk an adorable french bulldog around Old City to know just how much people love dogs. Content including dogs is within the top ten most popular types of content shared on the internet. Odds are that you have liked, seen, or engaged with this type of content today! Pets are everywhere […]
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