As a communications agency, staying ahead of the game is our daily bread. For this, our entire staff gathers around a huge table every Thursday morning for a weekly meeting to discuss the status of all the clients we work for: reviewing goals, adjusting strategies and resolving emerging issues immediately is crucial in ensuring that […]
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As an agency, we manage and monitor a multitude of social media profiles on behalf of our clients. But with the wide variety of options when it comes to social media management tools, it’s hard to know where to start. Here is our team’s thought process on whittling down the list to find the best […]
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When implementing a social media marketing strategy it is extremely important to be able to track the performance of your efforts. Google Analytics provides insightful metrics to help you keep tabs on how well your social media campaigns and channels are doing. These metrics allow you to make informed decisions on how you want to […]
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Relationships in PR are vital to the success of any agency, client and project. They’re what separate the good from the great and move the ball forward. Relationships can’t be forced, they have to be natural and take time to cultivate and thrive. Like any good relationship, it’s a two-way street with give and take, […]
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In an effort to crack down on the fake followers problem, Twitter will no longer include locked accounts in a profile’s publicly posted follower count. Why are Twitter Accounts Locked? Twitter accounts are locked for violating the company’s standards and remain frozen until the owner resets their password. Until then, these accounts will no longer […]
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