Lindsay Patton-Carson: Vice President, Customer Engagement of PiperWai Natural Deodorant As the VP of Customer Engagement, Lindsay Patton-Carson cultivates the brand voice behind PiperWai Natural Deodorant. We caught up with how she injects her personal sense of humor and turns it into the social voice that connects with customers. Where does your brand’s sense of […]
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What Small Business Owners, Startups, and Entrepreneurs need to know about the future of our open Internet and how it could affect day-to-day work. What is Net Neutrality? Net Neutrality is the idea that your access to the Internet either your cable Internet connection or your wireless LTE Internet connection. However, you are receiving information […]
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On average managers at a business spend three months each year writing. 80% of managers say their employees need to improve their writing skills. Although, most employees believe their writing skills are much better than what their managers think. So where is the problem? Precise Content Today everyone loves to include exactly what they are […]
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Thought leadership is a buzzword that is often tossed around, and while you have probably heard it before, there are several different characteristics a thought leader should have. What we probably agree on is that thought leadership is a type of content marketing where leaders tap into their knowledge of and passion for an industry […]
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With 92 percent of companies using social media for hiring, how are you going stand apart from the competition? Need some pointers to get started? Check out some of these strategies to recruit the best and most qualified addition to your team, outside of LinkedIn. 1. Let Them Know You’re Human Forty-four percent of college […]
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