Many people believe that email marketing is dead when in reality, it’s the opposite. More adults online have email accounts versus social media accounts and the number of active email users is growing each year. However, writing emails can be tricky because body language and voice tonality cannot be conveyed through words and readers usually […]
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Before summer begins in earnest, take the time to spring clean your email list! The idea of list cleaning can be frightening–for many beginner email marketers, it’s hard to believe that we need to just delete all of these contacts we worked so hard to get in the first place. But making sure your email […]
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What is a welcome email? Simply, a welcome email is an automated email sent to new subscribers and customers welcoming them to your brand. So why should you have one? Why do you need one? The best way to explain why a welcome email is so important is to let the data speak for itself: 74% […]
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When people first start sending marketing emails, they often want as many contacts as possible on their lists. Seeing a large list of contacts when you’re sending emails is exciting–and when you’re working hard to make emails for your list, why wouldn’t you want to reach as many people as you can? What beginners don’t […]
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Creating and maintaining a healthy email list is essential to building an effective email marketing strategy, but when overlooked, it will negatively impact not only the performance of your emails but also your sender reputation. What makes a healthy email list? A healthy email list is one that is made of subscribers who have opted-in […]
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