Simplifying Email Marketing

So… What is email marketing? We all recognize the importance of gaining attention for our companies whether that be through media coverage, or having a strong social media presence, but have you ever considered email marketing? According to Campaign Monitor, email marketing has had the highest ROI for marketers for the past 10 years, generating […]

Read More

How to Create an Email List for Your Business

One big question for marketers at the moment is how to effectively reopen in the economy without wasting resources. Returning to the basics of marketing is a solid first step for many with this question, and one of the most time-tested and consistent first steps is to create an email list by consolidating and organizing […]

Read More

Essential Email Metrics

For any successful marketing campaign, you need to have an objective in mind. And with each objective, you need a measurable goal so that you can be confident in your team’s execution and performance. For email marketing, here are several metrics that can be used to measure the success of campaigns. List Size In order […]

Read More

4 Tips to Make Your Email Stand Out

Each day, the average person receives 121 emails. That means that your email marketing messages are forced to compete for attention in inboxes cluttered with newsletters, receipts, general correspondence, spam, and more. However, what gets an email the attention it needs so that it gets opened? Here are some tips to optimize your email strategy […]

Read More

Subscribe for Blog Updates