I hear all the time that email is “dead” and how “no one checks their email anymore,” etc. etc. etc. But whether we want it or not, email hasn’t gone anywhere and won’t be going anywhere for a long time. Email marketing is one of the most effective strategies a business can leverage to improve […]
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So… What is email marketing? We all recognize the importance of gaining attention for our companies whether that be through media coverage, or having a strong social media presence, but have you ever considered email marketing services? According to Campaign Monitor, email marketing has had the highest ROI for marketers for the past 10 years, […]
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One big question for marketers at the moment is how to effectively reopen in the economy without wasting resources. Returning to the basics of marketing is a solid first step for many with this question, and one of the most time-tested and consistent first steps is to create an email list by consolidating and organizing […]
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For any successful marketing campaign, you need to have an objective in mind. And with each objective, you need a measurable goal so that you can be confident in your team’s execution and performance. For email marketing, there are several services and metrics that can be used to measure the success of campaigns. List Size […]
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Each day, the average person receives 121 emails. That means that your email marketing messages are forced to compete for attention in inboxes cluttered with newsletters, receipts, general correspondence, spam, and more. However, what gets an email the attention it needs so that it gets opened? Here are some email marketing tips to optimize your […]
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