How to Create an Email List for Your Business

One big question for marketers at the moment is how to effectively reopen in the economy without wasting resources. Returning to the basics of marketing is a solid first step for many with this question, and one of the most time-tested and consistent first steps is to create an email list by consolidating and organizing your contacts.

Centralizing email lists creates benefits for your company

Amongst the different marketing tools at one’s disposal, email stands as a time-proven option for helping forge solid marketing efforts within a variety of industries. Though email may seem like an outdated marketing method, it nonetheless retains a level of importance when managing your company’s marketing efforts.

Central to email marketing strategies is the creation of email lists that segment different groups of customers who interact with the company. One mistake many marketers make is not centralizing these email lists in one place. Instead, organizations “house” their lists across different platforms and databases, sometimes losing track of the total number of contacts a company owns. Additionally, you could miss opportunities to market a product or service effectively, as decentralized lists are harder to track and may hide the contact information of customers who would otherwise respond to an email.

Centralizing your email list can eliminate confusion and lead to clearer data and insights that can guide  future business opportunities. Utilizing this tool now will enrich your efforts and help you down the road. 

Categories and their influence on email marketing success

Simply centralizing email lists into one place will not guarantee that your emails will have a high response rate. Making sure that your emails are relevant to the recipient is equally critical to your success.

To better assess which emails a customer should receive, you should categorize email lists into subgroups, such as:

To better assess which emails a customer should receive, you should categorize email lists into subgroups, such as:

  • The subscriber’s job description. CEOs and executives want different news and information than the experts and tacticians who work in the field day-to-day.
  • The industry they work in. This is especially beneficial if your services or products offer solutions across several verticals.
  • Their location in your sales funnel. Potential leads who are further in the funnel will be more interested in content like case studies, while top-of-funnel targets may want more informational blogs.
  • Products they bought from you in the past. First time buyers may be more hesitant and desire more social proof, while repeat buyers may be helped by a coupon or discount as a thank you for their loyalty.

Organizing your lists in this way will give you a strong understanding of your target audiences’ interests and behaviors. You will be better able to increase the relevancy of the emails you send out, decreasing the amount of time and energy wasted on unsuccessful email marketing efforts. This means that you will have a higher return on investment on email efforts, allowing for more room for exploration in other areas of your business. 

Need Email Marketing Help?

Whether you want to learn more about these processes or simply have a question, feel free to reach out to our team at Slice. We would be happy to assist you with your needs.

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