Most people check their email accounts many, many times a day.  So while it’s important to be in the news and on social media when they look, it’s just as important to be proactively reaching out to them with email.

There are three important roles that email marketing can and should play in your marketing communications strategy:

  • Top-of-mind – there is so much information clutter in the world today, that many people have a hard time remembering everything; companies that depend on referral and word-of-mouth marketing do better when they’re regularly reminding their targeted audiences how they can help (without being annoying, of course)
  • Event attendance – while social media and PR are great for letting people know about an upcoming event or conference, email is what actually drives signups, ticket sales, attendance, and engagement
  • Online sales – over and over again, we’ve seen there’s nothing better for ecommerce sales than email marketing; sure, social media can and should drive a lot of traffic but email often closes the deal

Our email marketing capabilities include:

 

To start getting more from your contacts using email marketing, contact us here: