All good communications campaigns are based on relevant, insightful, and actionable content. There must be something to talk with targeted audiences about. The better that information is, the more effective two-way communications will be for growing your business.
There are 5 types of content:
- Written – this is the most common form of content and includes blogs, white papers, case studies, eBooks, press releases, etc.
- Visual – visual content is the second most common; it includes photos, graphics, infographics, gifs, illustrations, etc.
- Video – becoming more powerful everyday, video has become a priority of all media platforms; it is the most effective way to deliver an emotional message and can be the most compelling form of content
- Audio – podcasts, recorded speeches, radio interviews, and other voice-forward content is becoming more popular thanks to blockbuster series and the accessibility of the medium
- Experiential – there is nothing like creating an in-person experience for a group of people or an individual; often this form of content can be easily repurposed into written, video, visual, and audio content as well
Our team at Slice has deep expertise in developing a strategy that incorporates various kinds of content for our clients. We understand all the ways targeted audiences get news and information. We listen to what they want to know, see, and feel. Then we create a plan that provides it for them.
We are experts at written and some forms of visual content. For video, audio, and experiential content, we depend on a network of sophisticated partners.
If you would like to talk about what type of actionable content your business needs, contact us here: