All good communications campaigns are based on relevant, insightful, and actionable content. There must be something to talk with targeted audiences about. The better that information is, the more effective two-way communications will be for growing your business.
At Slice we focus on the 5 types of content:
Written Content
This is the most common form of content and includes blogs, white papers, case studies, eBooks, press releases, etc.
Visual Content
As the second most common, visual content includes photos, graphics, infographics, gifs, illustrations, etc.
Video Content
Becoming more powerful every day, video has become a priority across all media platforms. Video is the most effective way to deliver an emotional message and can be used as a very compelling form of content.
Audio Content
Podcasts, recorded speeches, radio interviews, and other voice-forward content is becoming more popular thanks to blockbuster series and the accessibility of the medium.
Experiential Content
There is nothing like creating an in-person experience for a group of people or an individual. Often times this form of content can be easily repurposed into written, video, visual, and audio content as well.
Need Help with Your Content Strategy?
Our team at Slice has deep expertise in developing strategies that incorporate a variety of the 5 different types of content for our clients. We are experts at written and some forms of visual content. For video, audio, and experiential content, we depend on a network of sophisticated partners.
